Arab Media Forum: Regional Media Discusses Opportunities For Growth Amid Technological Changes

During the Arab Media Forum, a panel discussion titled "CEOs on the Future of Media" attracted significant interest. This event was part of the Arab Media Summit 2025. Key figures such as Mohamed Al Mulla from Dubai Media Incorporated, Nayla Tueni from An-Nahar Media Group, and Tony Khalifa from Almashhad channel shared insights. They discussed how technology is reshaping media and how it can be an ally rather than a disruptor.

Nadine Khammash of Al Arabiya moderated the session, which began with a focus on technological advancements and the large youth demographic in the Arab world. Tueni expressed optimism about young people's positive impact on media growth. She mentioned her organisation's early adoption of technology nearly two decades ago. Young employees and artificial intelligence now energise their newsroom, showcasing a readiness to adapt quickly.

Al Mulla observed that younger audiences are open to diverse content sources. This openness offers a chance to spread Arab culture more widely and reach new audiences through various media channels. Khalifa shared how Almashhad has successfully used its platform to promote Arab identity while diversifying into art, culture, economy, and politics to enhance its brand.

Khalifa also highlighted Almashhad's role in integrating social media with television. Coming from traditional media, he adapted by learning new skills, guiding his organisation to become a leading regional platform. He stressed that Almashhad refused to be confined by identity alone.

Tueni addressed artificial intelligence's growing presence in media, emphasising it should not be seen as competition. She argued that AI requires human collaboration and serves as a facilitator rather than a rival. Al Mulla noted the UAE's innovative step of appointing an AI minister and ensuring widespread internet access but acknowledged more work is needed to promote Arab content.

Khalifa agreed on using AI as a tool for humanity's benefit without missing opportunities. Tueni recognised challenges in generating ad revenue amid industry changes but believed valuable content would eventually gain audience appreciation.

Al Mulla stressed the importance of investing in creativity and innovation while finding flexible models for content creation. He pointed out how influencers have become key market drivers, indicating new ways to increase content engagement.

The discussion at the forum highlighted how technology can be harnessed positively within the media industry. By embracing change and innovation, organisations can navigate challenges while expanding their reach and influence across diverse platforms.

With inputs from WAM