CABSAT Marks 30 Years With 3rd MENA Co-Production Salon In Dubai
CABSAT, the premier event for the broadcast, media, satellite, and entertainment sectors in the Middle East and North Africa (MENA), marks its 30th anniversary with a continued collaboration with HConsult to host the MENA Co-Production Salon. This exclusive event is set to take place from 21st to 23rd May 2024 at the Dubai World Trade Centre, aiming to foster collaboration within the industry. The Co-Production Salon, nestled in a VIP lounge close to the Content Congress area, is an invitation-only event that brings together elite production houses, OTT platforms, TV networks, content investors, and brand representatives from the region.
Last year's edition of the Co-Production Salon saw over 250 companies vying for entry, but due to strict participation criteria, only a fraction gained admission. Those who attended engaged in an average of 15 high-quality meetings each, leading to numerous collaborative investment deals in content production. Heba Korayem, a specialist at Hconsult and host of the MENA Co-Production Salon, highlighted the significant outcomes of these meetings. According to Korayem, partnerships formed at the salon have generated US$ 8 million in content investment, with several more deals currently in progress.
The significance of CABSAT for the media industry cannot be overstated. Korayem emphasized its role as a diverse hub that attracts a wide range of companies. Attendees not only participate in the Co-Production Salon but also explore new technologies, cameras, filming equipment, and broadcast support for their content. Elena Brodskaia, Head of International Content Strategy at Yango, shared her positive experience from last year's salon, which occurred shortly before the app's successful launch in the MENA region. This underscores the impact and success of the Co-Production Salon at CABSAT.
The partnership between CABSAT and HConsult for the MENA Co-Production Salon exemplifies the event's commitment to advancing collaborative efforts within the broadcast and media industries. As it celebrates its 30th anniversary, CABSAT continues to be a pivotal platform for fostering innovation and investment in content production across the MENA region.
With inputs from WAM
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