BRIDGE Summit Explores Media Transformation Through Augmented Reality Technologies And Intellectual Property Challenges

The media industry is on the brink of a major shift as it embraces augmented reality (AR) technologies, according to Neil Mandt, founder and CEO of Digital Rights Management. He predicts that AR glasses will soon become commonplace, integrating digital content into our daily environments seamlessly.

Mandt, who has produced films for top companies like Disney and A24 and created extensive programming for global TV networks, shared insights at the BRIDGE Summit in Abu Dhabi. He highlighted that the growth of 3D media will introduce new intellectual property challenges, especially when content appears on privately owned buildings or spaces.

As AR technology becomes more prevalent, Mandt foresees significant implications for intellectual property rights. The display of digital content on personal or institutional properties could lead to complex legal issues. This aspect requires careful consideration as the industry evolves.

The BRIDGE Summit provided an exceptional platform with its high-quality organisation and rich content. Mandt praised the event for its diverse lineup of speakers with deep expertise. Despite attending numerous international festivals and conferences, he found this summit's inaugural edition particularly cohesive and interactive.

Participating in the summit allowed Mandt to connect with individuals from various disciplines and regions he doesn't usually encounter. He believes such interactions are valuable for creators and entrepreneurs, enhancing their understanding of global shifts in media and digital technologies.

The summit's ability to bring together thought leaders, content creators, and entrepreneurs from different countries and sectors was a standout feature. This gathering fosters an environment where innovative ideas can be exchanged, benefiting all participants involved.

Mandt's insights underscore the transformative potential of AR in reshaping how we interact with digital content. As these technologies advance, they promise to redefine our everyday experiences by merging virtual elements with real-world settings.

With inputs from WAM