Brand Dubai Launches Exciting 2025 Edition Of #EidInDubai Celebrations Featuring Cultural Events

Brand Dubai, under the guidance of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, has launched the 2025 #EidInDubai campaign. This citywide celebration follows the successful #RamadanInDubai initiative, which featured over 200 events and activities. The launch event was attended by Mona Al Marri and representatives from various sectors, highlighting the collaborative spirit behind these festivities.

The #EidInDubai celebrations will showcase UAE culture and Dubai's global appeal. Shaima Al Suwaidi, Director of Brand Dubai, noted that the vibrant Eid festivities aim to unite residents and visitors in joy. The campaign includes fireworks, live entertainment, sports events, shopping promotions, and dining experiences from 25 March to 6 April.

Dubai's skyline will dazzle with fireworks at multiple locations, creating a stunning visual display. Eid celebrations will also feature world-class entertainment and sports events. Shoppers can enjoy exclusive offers and cashback deals during the Eid Al-Fitr Raffle, enhancing their festive experience.

The #RamadanInDubai campaign transformed Dubai into a lively expression of the Holy Month's spirit. Over 200 curated experiences included heritage activities, charitable initiatives, storytelling nights, community iftars, street decorations, and mosque light projections. Visitors received a warm welcome with passports stamped with the #RamadanInDubai logo.

Mona Al Marri praised partners for enriching Dubai’s social fabric through the #RamadanInDubai campaign. She highlighted its role in showcasing Dubai as a city offering exceptional festive experiences. The campaign embodied the ‘Year of Community’ spirit and celebrated social cohesiveness and rich heritage.

Social Media Engagement

The #RamadanInDubai campaign saw significant engagement on social media platforms. Videos garnered 10 million views, with engagements surpassing 900,000. The total number of posts and news articles exceeded 9,000, reflecting widespread global interest in the campaign.

Media coverage was extensive with over 200 news pieces across online platforms, TV channels, and print media. This widespread attention underscored the global appeal of Dubai’s festive offerings during Ramadan.

Acknowledging Contributions

During the press conference for #EidInDubai's launch, participating entities were recognised for their contributions to previous campaigns' success. Winners of 'Dubai’s Best Decorated Ramadan Homes' competition were honoured too. Asma Alyassi won AED100,000 for first place; Mansoor Al Zahidi and Abbas Alkhajeh secured second and third places respectively.

Brand Dubai continues collaborating with partners to curate unique Eid experiences that capture the city's creative spirit. With its tourism and entertainment offerings, Dubai remains a premier destination for holiday travellers seeking vibrant festive experiences.

With inputs from WAM