Borouge's CEO Discusses Plans For New Speciality Polyolefins Complex In China

Borouge is considering a new polyolefins production complex in China, aiming for an annual capacity of 1.6 million tonnes. Hazeem Sultan Al Suwaidi, CEO of Borouge, mentioned that the company is collaborating with Wanrong New Materials (Fujian), a subsidiary of Wanhua Chemical, to finalise plans and determine the next steps for this project.

Al Suwaidi highlighted that this initiative will boost Borouge's presence in China, a crucial market due to its expanding manufacturing activities and growing demand for quality materials. The company is also focusing on strategic growth through significant capacity expansion projects within the UAE and globally, especially in Asia, Africa, and the Middle East.

Borouge is expanding its reach in rapidly growing regions by opening new offices in Kenya and South Korea. This move aims to strengthen its presence in these fast-growing markets. The company is also focusing on digital transformation and artificial intelligence to enhance operations, increase productivity, and lower emissions.

The CEO noted that Borouge has successfully leveraged AI and digital transformation initiatives to achieve value exceeding AED 2 billion by 2024. These efforts are part of the company's strategy to accelerate growth through advanced technologies.

In addition to expansion efforts, Borouge has developed nine new products that enhance its offerings qualitatively. Some of these innovations are being utilised for the first time in the medical sector, showcasing the company's commitment to innovation and diversification.

Al Suwaidi emphasised that Borouge's strategic initiatives are not only focused on geographical expansion but also on technological advancements. By integrating AI into their operations, they aim to improve efficiency and sustainability while meeting increasing global demands.

This comprehensive approach ensures Borouge remains competitive in key markets while contributing positively to environmental goals through reduced emissions. The company's focus on innovation and strategic partnerships positions it well for future growth opportunities worldwide.

With inputs from WAM