Borouge Strengthens Global Presence With Strategic Expansion Into Kenya And South Korea

Borouge, a prominent petrochemical company known for its innovative polyolefin solutions, has recently announced the establishment of new offices in Kenya and South Korea. This move is part of Borouge's strategic plan to increase its market share in regions experiencing significant growth. Already having a sales and marketing office in Singapore, the addition of these new offices strengthens Borouge's international presence, which now spans 14 countries, including key markets in the UAE, China, Egypt, India, Japan, and Southeast Asia.

Hazeem Sultan Al Suwaidi, CEO of Borouge PLC, emphasized the importance of this expansion. He stated that the decision to open offices in Kenya and South Korea reflects the company's dedication to sustainable growth and value creation in crucial markets. By enhancing local representation, Borouge aims to fortify customer relationships, gain deeper market insights, and solidify its position as a leading partner for sustainable solutions.

The Nairobi office in Kenya is set to leverage East Africa's robust growth prospects. With a population nearing half a billion, the region presents significant opportunities for Borouge to expand its customer base and collaborate closely with brand owners and local manufacturers. This move aligns with Borouge's strategy to support the circular economy through the sale of infrastructure, energy, advanced packaging solutions, and recycled raw materials. The polyolefins market in East Africa is estimated at 1.5 million tonnes annually and is expected to grow by 4 percent over the next decade.

In South Korea, Borouge's new office aims to enhance its role as a comprehensive solutions provider for the energy sector. The company plans to meet the evolving needs of its South Korean customers through strategic partnerships and value-added solutions. This includes selling products from Borealis’ majority-owned DYM Solution Co. Ltd in South Korea. Initially focusing on premium solutions for the energy sector, Borouge has long-term plans to venture into infrastructure and advanced packaging segments.

The expansion is supported by Borouge's financial strength and the Borouge 4 project, one of the largest industrial initiatives in the UAE. This project is expected to significantly increase production capacity and enable Borouge to meet the high demand for its innovative products across growing markets. As investments in energy and infrastructure projects increase globally, Borouge is well-positioned to drive commercial growth with its durable, differentiated product offerings.

With inputs from WAM