Books Remain Relevant Through The Spark Of Curiosity, Says Swiss Envoy

At the heart of the Abu Dhabi International Book Fair (ADIBF), a significant conversation unfolded with Arthur Mattli, the Swiss Ambassador to the UAE, who shared insightful perspectives on the enduring appeal of books and their irreplaceable role in fostering cultural diplomacy and personal growth. Amidst the bustling corridors of ADIBF, Ambassador Mattli's observations offered a deep dive into the intrinsic value of books in an era increasingly dominated by digital media.

Arthur Mattli's commentary to the Emirates News Agency (WAM) underscored a fundamental human trait: curiosity. He remarked on the vast crowds drawn to the book fair, attributing their enthusiasm to an innate desire for knowledge and discovery. "As long as a book triggers curiosity, I think the book will always have a selling point," Mattli stated, emphasizing that the tactile experience of handling physical books remains unmatched, particularly highlighting its importance for children's development and evoking a sense of nostalgia among older generations.

When questioned about the potential decline of print books in the face of rising e-book popularity, Mattli provided a compelling counterargument. He championed the unique experience offered by physical books—from the joy of turning pages to the discovery of new worlds within—a sentiment he believes will preserve their relevance indefinitely.

Culture, Diplomacy, and Literature

Mattli also delved into the symbiotic relationship between culture and diplomacy, noting how effective communication in both realms can lead to peace and understanding. He highlighted "The Spotty Ghaidaan," a children's book by Swiss author Kurt Blum with illustrations by Emirati artist Mohammed Al Rais, as a prime example of literature serving as a bridge between diverse cultures.

Switzerland's Literary Heritage

The ambassador proudly referenced Switzerland's rich history in publishing, with cities like Basel and Zurich emerging as pivotal printing centres in the 16th century. He shared an anecdote about encountering an old Latin translation of the Quran in a museum, illustrating the long-standing connection between Switzerland and literary scholarship.

The Role of Book Fairs in Today's World

Despite acknowledging the growing influence of social media and visual media on contemporary society, Mattli expressed optimism about the future of book fairs. He argued that dedicating time to reading allows individuals to craft their own "mental cinema," an activity he views as essential for personal development and one that will continue to hold significance.

In conclusion, Ambassador Mattli's insights at ADIBF not only celebrated the enduring power of books but also highlighted their crucial role in cultural exchange and personal enrichment. His reflections serve as a reminder of literature's capacity to unite people across different ages and backgrounds, fostering a shared space for knowledge and understanding amidst an ever-evolving digital landscape.

With inputs from WAM