‘Bil Arabi’ Initiative Forms Strategic Partnerships To Promote Arabic Online

The 'Bil Arabi' initiative, spearheaded by the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) since 2013, has been at the forefront of promoting the Arabic language among the youth. This initiative underscores a deep commitment to preserving the linguistic heritage of the Arab world. It aims to motivate young Arabs to use their mother tongue, especially in the digital space, thereby enhancing the presence of Arabic content on various online platforms and social media channels.

In its journey, 'Bil Arabi' has established strategic partnerships with several key entities, including the UAE Ministry of Foreign Affairs, Dubai Electricity and Water Authority (DEWA), Al Ain News, Nabd, Entrepreneur Alarabiya, TeN TV, and Alghad TV. Collaborations have also been formed with Abu Dhabi National Insurance Company (ADNIC) and New Digital Solutions (NDS), marking a significant stride in MBRF's mission to elevate the status of the Arabic language across different sectors.

Noura bint Mohammed Al Kaabi, Minister of State, highlighted the strategic nature of 'Bil Arabi', emphasizing its role in preserving the Arabic language and reinforcing its importance as a primary medium of communication in today's world. She pointed out that this initiative is not just about partnerships but represents a strategic approach to preserving Arab identity and heritage while fostering stronger global ties.

Jamal bin Huwaireb, CEO of MBRF, acknowledged the importance of partnerships for the success of 'Bil Arabi'. These collaborations are crucial for expanding reach and impact, contributing significantly to the development of the Arabic language's cognitive role within both Arab and international communities. The initiative is dedicated to advancing the Arabic language's position across various sectors, with a particular focus on its digital presence.

Strategic partners involved in this initiative have expressed their pride in contributing to a project that aims to preserve the Arabic language for future generations. They look forward to a future where the Arabic language holds a prestigious global position. The launch of 'Bil Arabi' coincided with World Arabic Language Day on December 18th, an occasion set by the United Nations General Assembly. This initiative seeks to alter existing stereotypes about the Arabic language by emphasizing its global significance and encouraging its use on digital platforms, particularly social media.

Furthermore, 'Bil Arabi', along with its partners, is set to translate prominent books, articles, periodicals, and scientific research into Arabic. A comprehensive program featuring activities and debates will also be initiated to celebrate and promote the Arabic language.

With inputs from WAM