Badael Invites Participation In 'Clear The Air' Campaign For A Smoke-Free Saudi Arabia

As Badael, a PIF Company, celebrates its first anniversary on 'World No Tobacco Day' on 31 May, the company has launched the 'Clear the Air' campaign. This initiative encourages individuals, organizations, and government entities to collaborate in creating a smoke-free Saudi Arabia. Badael's goal is to help one million Saudis quit smoking by 2028 through safer alternatives.

The company has introduced the first-ever Saudi-made DZRT nicotine pouches, manufactured locally. In its inaugural year, Badael achieved significant milestones, including expanding its manufacturing capacity and investing in research and development to enhance its product range. The company has diversified its distribution channels and surpassed one million e-commerce orders since its inception.

Badael's efforts have helped around three hundred thousand people transition from tobacco to their products. These achievements highlight the company's commitment to public health and its dedication to future expansion and innovation. The 'Clear the Air' campaign invites individuals, corporations, and government bodies to sign a pledge for a smoke-free Saudi Arabia.

This collective effort aims to reduce tobacco use significantly and improve the overall well-being of Saudi society. The pledge focuses on raising awareness about the dangers of smoking, supporting quitters, protecting youth, promoting clean air, and safeguarding the environment. To participate, visit Badael's website and sign the pledge (https://badaelcompany.com/en/thecause).

Tolga Sezer, Chief Executive Officer of Badael, stated that "World No Tobacco Day is a powerful reminder of the urgent need to foster a better future for the Kingdom. Supporting Vision 2030, Badael is leading the cause to switch smokers away from a very harmful habit with the help of reduced-risk alternatives like DZRT nicotine pouches by 2028."

Sezer added, "As we commemorate this day, we launch the 'Clear the Air' campaign to emphasize the significance of our mission and rally everyone to join the cause. By signing the pledge, you commit to raising awareness about the dangers of smoking, supporting those who wish to quit, protecting our youth, advocating for clean air, and respecting our environment."

The campaign underscores Badael's commitment to public health and aligns with Saudi Arabia's Vision 2030 goals. The company's efforts in providing safer alternatives and promoting a smoke-free environment are crucial steps towards a healthier future for all Saudis.

With inputs from SPA