AROYA Cruises Teams Up With Sawani For Unique Camel Milk Offerings

AROYA Cruises, a subsidiary of Cruise Saudi, has signed a memorandum of understanding (MoU) with Sawani Company to introduce Noug and Nougelato camel milk products on its ships. This partnership aims to boost the Kingdom's camel milk sector and is backed by the Saudi Public Investment Fund.

Sawani plans to introduce high-quality Saudi camel dairy products under the Noug and Nougelato brands. These products will enhance the dining experience in the Kingdom and expand into both domestic and global markets. This collaboration aligns with AROYA Cruises' commitment to offering experiences inspired by Saudi heritage that cater to guests' preferences.

Chief Executive Officer of Cruise Saudi Lars Clasen stated, "This collaboration with Sawani aligns perfectly with AROYA Cruises’ vision of showcasing the best of Saudi Arabia to the world. By featuring camel milk products onboard, we celebrate our rich heritage and provide our guests with an unforgettable journey."

Chief Executive Officer of Sawani Ahmed Gamal Al-Din added, "We are thrilled to partner with AROYA Cruises to share the extraordinary flavors of our camel milk products with a global audience. This collaboration is a testament to our commitment to promoting Saudi heritage and expanding the reach of our Noug and Nougelato brands."

AROYA Cruises, the first Arabian cruise line, is set to redefine vacation experiences by focusing on authentic Saudi hospitality. The inaugural ship will feature 1,678 cabins, 15 dining options, and 20 entertainment venues, all designed to reflect the Kingdom’s rich cultural heritage.

This partnership between AROYA Cruises and Sawani Company represents a significant step towards promoting Saudi culture through unique culinary offerings. By incorporating camel milk products onboard, they aim to provide guests with an authentic taste of Saudi Arabia while supporting local industries.

With inputs from SPA