AMHC Unveils 'Milaf' Brand To Globalize Premium Saudi Date Products

Al Madinah Heritage Company (AMHC) has introduced a new commercial brand, Milaf, focusing on marketing and producing dates and date byproducts. The company aims to market various types of dates from the Kingdom globally, ensuring top quality in all supply chain stages, from farming to packaging.

Milaf offers a selection of renowned and premium dates from different regions within the Kingdom. These dates are especially favoured by guests, pilgrims, Umrah performers, and visitors. The brand provides these popular varieties in attractive packaging inspired by Saudi heritage, catering to high consumer demand both locally and internationally.

To support the date industry further, Milaf is introducing products that cater to diverse tastes. These include chocolate cream and date cream without added sugar, promoting a healthy lifestyle. This initiative aligns with AMHC's strategy to enhance the value and quality of Saudi dates.

Eng. Bander Alqahtani, CEO of AMHC, stated that launching Milaf is part of their strategy to create more marketing opportunities for Saudi date farmers and producers globally. He emphasised that the brand aims to position Saudi dates as a premium, nutrient-rich food choice.

"The brand will offer a comprehensive healthy food basket for families," said Eng. Bander Alqahtani. "It will include natural beverages and sweeteners as alternatives to refined sugars."

Milaf's product line is designed to meet various consumer preferences while maintaining high standards of quality. This approach ensures that consumers receive nutritious and delicious options that reflect the rich heritage of Saudi Arabia.

The introduction of Milaf signifies AMHC's commitment to supporting the local date industry while promoting healthy eating habits. By offering innovative products free from added sugars, Milaf aims to appeal to health-conscious consumers worldwide.

This new venture by AMHC highlights its dedication to elevating the global presence of Saudi dates. Through Milaf, the company seeks to showcase the nutritional benefits and superior quality of dates produced in the Kingdom.

The launch of Milaf represents a significant step towards enhancing the global market reach of Saudi dates. By providing high-quality products in heritage-inspired packaging, AMHC aims to attract a broader audience and boost international sales.

Overall, Milaf's introduction is expected to positively impact the local date industry by creating new opportunities for farmers and producers. The brand's focus on quality and innovation underscores its potential to become a leading name in the global market for dates and date byproducts.

With inputs from SPA