AlUla Achieves Triple Win At World Travel Awards 2025 For Cultural Tourism And Events

AlUla has achieved significant recognition at the World Travel Awards 2025, securing victories in three major categories. This ancient city in northwestern Saudi Arabia was honoured as the Middle East’s Leading Cultural Tourism Project 2025, the Middle East’s Leading Festival and Event Destination 2025, and Saudi Arabia’s Leading Cultural Tourism Project 2025.

The World Travel Awards, established in 1993, are globally acknowledged for celebrating excellence in travel, tourism, and hospitality. AlUla's triple win this year continues its impressive streak, having won similar accolades in 2024 and the title of the Middle East’s Leading Cultural Tourism Project in 2023.

Renowned for its dramatic desert landscapes, AlUla is home to some of the region’s most significant heritage sites. Among these is Hegra, Saudi Arabia’s first UNESCO World Heritage Site, known for its well-preserved Nabataean tombs. The area boasts a rich history that spans over 200,000 years of human activity and 7,000 years of continuous civilization.

Visitors to AlUla are captivated by more than just its ancient monuments. The striking natural beauty and world-class modern hospitality also draw attention. Additionally, an unmatched lineup of events is part of the AlUla Moments calendar, offering immersive experiences throughout the year.

AlUla's repeated success at these awards highlights its commitment to sustainable tourism rooted in authentic heritage. The city focuses on community-driven initiatives that enhance its appeal while preserving its cultural legacy. This approach ensures that visitors experience a destination where history and culture blend seamlessly with luxury.

The latest triumph at the World Travel Awards invites global travellers to explore AlUla. It offers a unique opportunity to discover a place where history, culture, and luxury converge harmoniously. With its enduring appeal and dedication to sustainable tourism practices, AlUla continues to be a standout destination in the region.

With inputs from SPA