Aldar Becomes Main Sponsor For Prestigious Khaled Bin Mohamed Jiu-Jitsu Championship

The UAE Jiu-Jitsu Federation and Aldar have partnered to sponsor the Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship. This event, the largest and newest in the local jiu-jitsu calendar, began its first round last Friday at Mubadala Arena in Zayed Sports City.

Under this agreement, Aldar will support the championship through various community activities during its five rounds. These activities aim to enhance the championship's status as a leading platform for promoting and developing jiu-jitsu locally. The UAE Jiu-Jitsu Federation and Aldar will organise events at Aldar shopping malls, residential communities, and schools throughout the season.

Fahad Ali Al Shamsi, Secretary-General of the Federation, praised the significant role of partners in supporting and enhancing the Federation's plans. He affirmed that this new partnership with Aldar would elevate the local sports scene to new heights. "We are pleased to collaborate with Aldar as a main sponsor of the Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship. We take great pride in our national institutions supporting our young athletes, fostering a culture of sports, and promoting the importance of maintaining a healthy lifestyle," said Al Shamsi.

Bayan Al Hosani, Chief People & Communications Officer at Aldar, expressed delight in supporting the championship. Al Hosani highlighted that this partnership reflects Aldar’s commitment to supporting sports initiatives that enhance health, physical fitness, and wellness across different segments of society. "At Aldar, we are fully committed to supporting initiatives that have a positive impact on communities across the UAE. The sport of Jiu-Jitsu not only provides participants with strong values that resonate with Aldar but also encourages a healthy and active lifestyle. It is an honour to support the Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship and we look forward to hosting a series of distinctive events and activities at our shopping malls, residential communities, and schools to create further engagement around the championships and jiu-jitsu more broadly," said Al Hosani.

The collaboration aims to expand the base of practitioners while raising community awareness about jiu-jitsu's benefits and values. It will also engage community members in practical initiatives encouraging a healthy lifestyle by embracing jiu-jitsu for its role in developing self-defense techniques and physical endurance while fostering respect, commitment, discipline, determination, and sportsmanship.

This announcement followed an agreement signed by Fahad Ali Al Shamsi and Bayan Al Hosani on the sidelines of the ongoing event. The partnership aims to establish UAE as a leader in global jiu-jitsu by enhancing local sports programs.

The UAE Jiu-Jitsu Federation's collaboration with Aldar underscores their shared vision of promoting sports culture within communities. Through these efforts, they hope to inspire more people to adopt healthier lifestyles while appreciating jiu-jitsu's core values.

With inputs from WAM