Ala Khutah Experience Attracts 300,000 Visitors This Year With Plans For Expansion

Advisor Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), revealed that over one million applications have been received for the "Ala Khutah" experience. The launch is planned for November. Alalshikh expressed gratitude to His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud for his unwavering support of the project.

Alalshikh acknowledged the backing from Governor of Madinah Region Prince Salman bin Sultan bin Abdulaziz and Deputy Governor of Makkah Region Prince Saud bin Mishaal bin Abdulaziz. Their dedication has been crucial to the project's success. The initiative aims to meet the aspirations of HRH the Crown Prince for the migration route project.

The "Ala Khutah" experience has gained international recognition, particularly in Indonesia. Plans are underway to expand this unique project to Malaysia, Türkiye, and India. The experience aims to reflect the essence of prophetic migration in an immersive manner, engaging visitors emotionally.

This year, the project plans to host 300,000 visitors with a comprehensive organizational framework ensuring quality and safety. By 2030, there is an ambitious target to increase annual visitors to five million. This expansion reflects a commitment to enhancing visitor experiences globally.

To improve accessibility along the migration route, enhanced transportation options will be introduced. Specially equipped four-wheel-drive buses will navigate rough terrains efficiently. These buses will reduce travel time to Ghar Thawr from two hours on foot to just three minutes, significantly improving visitor comfort.

Alalshikh emphasized that these efforts aim to enrich the overall experience for attendees. The focus remains on providing a seamless journey while maintaining high standards of safety and quality throughout the event.

The "Ala Khutah" initiative continues to receive strong support from key figures in Saudi Arabia. This backing is vital as it strives to deliver an exceptional cultural experience that resonates with both local and international audiences.

With inputs from SPA