AGMC Named Strategic Transport Partner For 1 Billion Followers Summit 2026

The 1 Billion Followers Summit has confirmed AGMC as Strategic Transport Partner for its fourth edition. AGMC is the official importer of BMW Group vehicles in Dubai, Sharjah and the Northern Emirates. The summit targets the global creator economy and expects over 30,000 attendees, including 15,000 content creators and influencers from multiple regions.

The event is organised by the UAE Government Media Office and runs from 9th to 11th January 2026. Sessions and activities will take place at Jumeirah Emirates Towers, the DIFC district and the Museum of the Future. The overall theme, "Content for Good", places social impact and responsible creativity at the centre of discussions.

Through the partnership, attendees will explore how major automotive players are reshaping transport. The collaboration highlights advanced driving systems and smart mobility technologies from BMW. Organisers intend to show how innovation in mobility links with digital storytelling. This approach reflects the summit’s focus on future technologies and their impact on daily life.

AGMC plans to highlight BMW’s focus on innovation, performance and design through on-ground experiences. The company’s approach matches the summit’s aim to build an environment that supports creativity and innovation. Both partners intend to connect emerging technological trends with long-term visions for the future of mobility and digital content.

Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said, "Our partnership with AGMC represents the fusion of creative content and advanced technological innovation. This collaboration will give our summit's audience, which includes 15,000 creators with a collective reach of 5.6 billion followers and over 30,000 total attendees, a firsthand experience with BMW's smart mobility technologies. This experience will empower them to craft compelling stories that showcase the innovation, technical prowess, and engineering excellence shaping the future of the automotive industry."

Dr. Hamid Haqparwar, CEO of AGMC, commented, "We are thrilled to be supporting the fourth edition of the 1 Billion Followers Summit. Our partnership with the Summit provides us with the perfect opportunity to foster the growth of the UAE’s creator economy, while also showcasing our support of the UAE’s National Strategy for Cultural and Creative Industries. Our aim is not only to provide mobility support, but to inspire creators to create meaningful content to drive the industry forward."

The 1 Billion Followers Summit programme includes more than 580 sessions and specialised networks across three days. Over 500 expert speakers, with a combined following exceeding 3.5 billion, will take part alongside more than 150 CEOs and global experts. The event also introduces several initiatives focused on artificial intelligence, investment and business growth for content creators.

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The upcoming edition has announced the world’s largest AI-generated film award, worth US$1 million, developed with Google. Another initiative is the Creators Ventures Accelerator, part of the second edition of the Creators Ventures programme, organised and supported by Creators HQ with 500 Global. These programmes are designed to support long-term development of the creator economy linked to the summit.

With inputs from WAM