ADNOC Becomes First Emirati Brand To Enter Brand Finance Global Top 100 In 2026

ADNOC has become the first Emirati brand to join the Top 100 most valuable global brands, while also keeping its status as the UAE’s most valuable brand for the eighth year in a row, according to the latest Brand Finance report, which tracks and compares leading brands worldwide.

The report shows ADNOC’s brand value rising 11 percent year-on-year to $21.13 billion in 2026, marking growth of more than 350 percent since 2017. Brand Finance confirms ADNOC remains the strongest overall brand in the UAE, with a global brand strength score now at 82.1 points and a continued "AAA-" rating for the third straight year.

Brand Finance ranks ADNOC as the Middle East’s second most valuable brand and the sixth most valuable oil-and-gas brand worldwide. The ranking places ADNOC ahead of several international supermajors, which Brand Finance links to ADNOC’s use of artificial intelligence, its broader international expansion, and its progress on decarbonisation across operations and projects.

"ADNOC’s recognition as the UAE’s most valuable brand for the eighth year running, and its entry into the global top 100 for the first time, reflects the vision of our leadership and the trust of our partners and customers," said Dr. Sultan Ahmed Al Jaber, ADNOC Managing Director and Group CEO. "It also underscores ADNOC’s transformation into a resilient, technology-enabled, globally competitive energy company, delivering reliable energy, empowering communities, and creating long-term value for Abu Dhabi and the UAE."

Brand Finance Chair and CEO David Haigh said, "ADNOC has further strengthened its position as the UAE’s leading brand while accelerating its positive impact on the global stage, becoming the first Emirati brand to enter the Brand Finance global top 100. As ADNOC continues to embrace its transformation into a tech-enabled, globally competitive energy company, it is cementing its status as a true global brand leader."

Brand Finance defines brand value as the net economic benefit that a brand owner could obtain by licensing the brand in an open market. The consultancy calculates this value using a balanced scorecard that considers marketing investment, stakeholder equity, and business performance, providing a consistent benchmark for ADNOC and other major brands.

With inputs from WAM