ADNOC Distribution Unveils The Hub By ADNOC To Enhance Customer Experience In Shawamekh

ADNOC Distribution has introduced "The Hub by ADNOC," a new roadside retail concept aimed at enhancing customer experience and boosting non-fuel retail growth. The launch event in Shawamekh, Abu Dhabi, was attended by Dr. Sultan Al Jaber, Eng. Bader Saeed Al Lamki, and other senior executives from key retail partners.

The Hub offers a retail space three times larger than typical service stations. It combines traditional services like fuel and car care with lifestyle amenities such as dining and fitness. This approach aims to create vibrant community destinations that encourage longer visits.

By the end of 2025, ADNOC Distribution plans to open six locations of The Hub, expanding to 30 by 2030. Currently, 90% of retail units at the first six sites are leased, indicating strong market interest. By 2030, these locations are expected to generate an annual EBITDA of $30 million.

Eng. Bader Saeed Al Lamki stated, "The Hub by ADNOC is at the heart of ADNOC Distribution’s future - a blueprint for how we will grow, diversify and serve our customers both now and in the years to come." He added that they are transforming ADNOC Distribution into a resilient retail destination.

The Hub includes play zones for children and public fitness areas. Facilities like padel courts and gyms are also available, focusing on family fun. These features aim to provide compelling reasons for visitors to extend their stay.

The concept leverages ADNOC Distribution's extensive land bank to maximise real estate use. It creates multi-purpose destinations that unlock new revenue streams through flexible layouts tailored to community needs.

Retail Partnerships and Features

The initial six locations will host leading retail and dining partners alongside ADNOC's 'Oasis by ADNOC' convenience stores. Some locations will feature pop-up markets with seasonal concepts, offering diverse products and experiences.

ADNOC Distribution manages over 1,100 properties for rent in its portfolio. It operates the largest service station network in the UAE with more than 560 outlets nationwide and over 380 'Oasis by ADNOC' locations.

Non-Fuel Retail Growth

In the first nine months of 2025, ADNOC's non-fuel retail business saw a 15% increase in gross profit year-on-year. The ADNOC Rewards membership surpassed 2.5 million, highlighting sustained growth focused on customer needs.

"As we diversify our non-fuel retail offerings...we are transforming ADNOC Distribution into a resilient, future‑proof retail destination," said Al Lamki.

A community event will celebrate the launch at the inaugural location – ADNOC 754 in Shawamekh from November 21-23. The event will run daily from 3 pm to 10 pm featuring food, activities, and prizes.

With inputs from WAM