ADNEC Group To Host Middle East's Inaugural Long-Distance Triathlon In 2025

Under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, ADNEC Group has announced the launch of the Challenge Sir Bani Yas Triathlon. This event, the first of its kind in the MENA region, will take place from 3-7 April 2025. The triathlon is set to become an annual event through ADNEC Group's collaboration with the Abu Dhabi Sports Council and Challenge Family.

The inaugural Challenge Sir Bani Yas expects over 2,800 participants and 1,500 visitors from both local and international locations. The long-distance triathlon includes a 3.8 km swim, a 180 km bike ride, and a 42.2 km run. These challenges will unfold over a 17-hour period across different stages. Additionally, there is a middle-distance triathlon featuring a 1.9 km swim, a 90 km bike ride, and a 21.1 km run.

Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, stated: "The introduction of this race aligns with ADNEC Group's strategy to cultivate and draw major international events across several crucial sectors. This endeavour is in accordance with the vision of the wise leadership, emphasising Abu Dhabi's stature as the hub of specialised events in the region."

Al Dhaheri highlighted that these races are designed to showcase Sir Bani Yas Island's tourism appeal and bolster sporting events in Al Dhafra. This initiative aims to enhance both direct and indirect economic contributions to the area by increasing hotel occupancy and fostering sustainable growth among small and medium enterprises.

Arif Al Awani, Secretary General of Abu Dhabi Sports Council, said: "We are delighted to partner with ADNEC Group, offering comprehensive technical and logistical support to host the inaugural Challenge Sir Bani Yas. Our aim is to ensure the event reflects the emirate's esteemed reputation and stature at both regional and international levels."

Tourism Potential and Community Activities

The multi-day experience includes not only the triathlon but also various community activities tailored for participants and visitors. These activities include horseback rides within the island’s nature reserve, snorkelling, scuba diving, and kayaking in Al Dhafra Region’s vibrant waters.

Sir Bani Yas Island was chosen for its tourism potential, advanced infrastructure, and exceptional location. These factors make it ideal for hosting this event successfully while optimising its execution.

Global Recognition

Jort Vlam, Challenge Family CEO said: "Nowhere else in the world can athletes enjoy such an all-encompassing experience in such a spectacular setting with everything laid on for them and their families, thanks to the unrivalled Middle Eastern hospitality. Ten years ago, we introduced international middle distance to the region and now we are excited to return with the UAE’s first long distance race."

"Organising these full distance races for the first time in the Middle East underscores Abu Dhabi's capacity to host large-scale international sporting events," added Al Awani. "It also aligns with our vision to establish Abu Dhabi as a global sports hub." This vision aims at solidifying Abu Dhabi's sports infrastructure while delivering a world-class experience for participants.

The Challenge Sir Bani Yas is part of Challenge Family’s renowned global series of triathlons known for stunning courses and iconic destinations. These races offer unforgettable experiences for athletes and their families alike.

This initiative underscores ADNEC Group's commitment to positioning this challenge as a premier international race attracting athletes globally.

With inputs from WAM