ADNEC Group And Informa Collaborate To Enhance The Exhibitions Sector In Al Ain

ADNEC Group has entered into a Memorandum of Understanding (MoU) with Informa, a global leader in organising exhibitions and events. This partnership aims to boost the exhibitions sector in Al Ain, aligning with Abu Dhabi's economic and tourism objectives. The collaboration is set to deliver significant events that will contribute to the region's growth.

The agreement, signed by Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, and Peter Hall, President for Middle East, India, Türkiye & Africa at Informa Markets, outlines plans for four new exhibitions at ADNEC Centre Al Ain in 2026 and 2027. These events include the Wahatan Festival of Creativity, Najah Higher Education Expo, The First Harvest Festival, and Zaheb x Tawdheef.

Humaid Matar Al Dhaheri expressed enthusiasm about the partnership with Informa. He stated that this collaboration is crucial for enhancing Al Ain's reputation as a prime location for exhibitions and events. "Through this collaboration, we aim to bring new, diverse experiences to the city," he said. The goal is to support local economic growth while contributing to cultural and educational development.

Peter Hall highlighted the unique opportunity this partnership presents for developing specialised events in Al Ain. "This collaboration with ADNEC Group presents an exciting opportunity to develop something truly unique for Al Ain—creating specialised events that align with community interests and strategic goals," he remarked. Both parties are committed to fostering the city's evolution and future growth.

The MoU signifies a shared commitment between ADNEC Group and Informa to expand the regional exhibition sector. Their cooperation will focus on planning, organising, and promoting world-class events in Al Ain. This initiative aims to enhance the cultural, educational, and financial landscape of the city through innovative event venues.

Senior executives from both organisations attended the signing ceremony. This marks a new chapter of collaboration that promises fresh opportunities for the exhibitions sector in Al Ain and beyond. The partnership sets a strong foundation for delivering impactful events that align with community interests and strategic goals.

The collaboration between ADNEC Group and Informa reflects their mutual goal of driving regional exhibition expansion. By working together closely on these projects, they aim to create meaningful contributions to Al Ain's development while supporting its cultural and educational growth.

With inputs from WAM