ADNEC Centre Abu Dhabi Selected As Event Partner For Inaugural M&I Expo 2026

The ADNEC Centre Abu Dhabi has been chosen as the Event Partner for the first M&I Expo 2026. This event, scheduled from 14th to 16th April 2026, marks its debut in the Middle East. The expo will gather 1,000 top buyers and suppliers from the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

Organised by Worldwide Events and M&I, with support from the Department of Culture and Tourism – Abu Dhabi, this event will be held at the ADNEC Centre. The venue is committed to providing full support as an Event Partner. The expo aims to shape the future of the MICE industry through a comprehensive programme.

The ADNEC Centre is a key player in promoting Abu Dhabi as a business tourism hub. Humaid Al Dhaheri, Group CEO of ADNEC Group, stated their commitment to establishing Abu Dhabi as a premier business tourism destination. "The M&I Expo is fully aligned with our strategic vision to advance the business tourism sector," he said.

Richard Barnes, CEO at M&I, expressed enthusiasm about partnering with ADNEC Centre for this inaugural event. He noted that there is no better venue in the region to bring this vision to life. "ADNEC Centre Abu Dhabi world-class facilities, commitment to sustainability, and shared focus on innovation make it the ideal partner," he added.

The expo will feature immersive booths and storytelling-driven showcases attracting global exhibitors. Participants will include tourism boards, visitor bureaus, hotel brands, conference centres, destination management companies and technology providers showcasing their latest offerings.

Spanning over 153,000 square metres, ADNEC Centre is the largest event venue in the Middle East. It stands out for its sustainability as it operates entirely on clean energy. The centre's location near several hotels and Sheikh Zayed International Airport ensures easy access for international attendees.

The three-day event promises valuable connections and tangible business outcomes for participants worldwide. It includes one-to-one pre-scheduled meetings, hosted lunches, and evening social events designed to foster engagement among industry leaders.

The M&I Expo represents a significant opportunity for industry professionals to engage with high-profile peers globally. With its world-class facilities and strategic location, ADNEC Centre Abu Dhabi is poised to host this important new chapter for the MICE industry effectively.

With inputs from WAM