Khaled Bin Mohamed Bin Zayed Recognises Winners Of Inaugural Abu Dhabi Effortless Customer Experience Awards
H.H. Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, honoured winners at the first Abu Dhabi Effortless Customer Experience Awards. Organised by the Department of Government Enablement – Abu Dhabi (DGE), the event gathered over 500 leaders and innovators to celebrate 32 government entities and companies dedicated to service excellence.
The awards recognised achievements in three main categories: Best Service, Best Life Moment, and Effortless Customer Experience Superstars. Special recognition awards were also presented. The Abu Dhabi Social Support Authority received the Best Service award for its Social Support service.
The Best Life Moment award went to the Department of Health – Abu Dhabi. This was for their collaboration with several entities on Phase 1 of the Sanadkom initiative. In the Effortless Customer Experience Superstars category, ten individuals were acknowledged for their contributions.
Special recognition awards highlighted services like the Request for Sick Leave Attestation by the Department of Health – Abu Dhabi, To Whom It May Concern Certificate by Abu Dhabi Pension Fund, and Apply for a Parking Permit for People of Determination by Zayed Higher Organisation for People of Determination.
Sheikh Khaled emphasised that these awards reflect Abu Dhabi’s dedication to enhancing government services. He noted that recognising outstanding entities encourages innovative solutions that improve service quality and reinforce Abu Dhabi’s global leadership in government excellence.
He stressed that fostering a culture of excellence requires continuous development of impactful initiatives. Integrating smart solutions and AI technologies is crucial to enhance efficiency, provide integrated services, and meet diverse community needs.
Award Impact on Service Delivery
The awards celebrate achievements in simplifying customer journeys and improving accessibility across the emirate. They recognise efforts that have reduced complexity, increased satisfaction, and empowered users to complete transactions without visiting service centres.
Ahmed Tamim Al Kuttab, Chairman of DGE, stated that these awards highlight exceptional efforts towards creating an effortless government service ecosystem. They align with Abu Dhabi’s digital strategy to enable seamless interactions with government services.
Future Opportunities for Service Excellence
Saeed Al Mulla, Executive Director of the Customer Experience Sector at DGE, remarked that these awards foster a culture of excellence in government services. The success celebrated reflects commitment and collaboration between entities to enhance customer experiences.
The awards inspire further initiatives to elevate standards and deliver proactive customer journeys aligning with community needs. They align with DGE’s mission to drive innovation and empower entities through innovative solutions.
The impact of the Abu Dhabi Programme for Effortless Customer Experience is evident in streamlined processes. Since its implementation, it has led to 400,000 fewer service centre visits, a 64% reduction in requests, a 23% decrease in process steps, and a 36% reduction in data fields required.
With inputs from WAM
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