Abdulla Al Hamed Discusses TRENDS White Paper On Global Media Congress Outcomes

Abdulla bin Mohammed bin Butti Al Hamed, who leads the National Media Office and the UAE Media Council, received a White Paper from TRENDS Research & Advisory. This document was presented during a meeting at the National Media Office in Abu Dhabi. The paper outlines findings from the Global Media Congress 2024, focusing on media and AI challenges and opportunities.

The White Paper highlights strategies to improve content creation amid digital changes. It was delivered by a TRENDS delegation led by Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research & Advisory. The meeting included Dr. Jamal Mohammed Al-Kaabi, Director-General of the National Media Office; Nasser Al Ali, Head of Administrative and Media Affairs at TRENDS; and Elyazia Al-Hosani, Deputy Head of Media Affairs at TRENDS.

During discussions, Abdulla bin Butti Al Hamed praised TRENDS as an exemplary think tank providing scholarly insights for decision-making. He acknowledged their rigorous research efforts led by talented nationals. He emphasised the need for enhanced cooperation to advance the UAE’s media and research goals.

Dr. Mohammed Al Ali expressed gratitude for Abdulla bin Butti Al Hamed's trust in TRENDS. He stated, "This partnership reflects the integration between research activity and media work to keep pace with future requirements and challenges." Dr. Al Ali also noted their eagerness for further collaboration in the near future.

The meeting underscored the importance of merging research with media initiatives to address upcoming challenges effectively. Both parties are committed to fostering this relationship to benefit the UAE's strategic objectives in media and research domains.

With inputs from WAM