7X Collaborates With Etihad Water And Electricity To Enhance Digital Services On Wayn Platform

7X has entered into a partnership with Etihad Water and Electricity (EtihadWE) as a recognised whitelisted entity on the 'Wayn' platform, the UAE's Digital P.O. Box. This collaboration aims to enhance service efficiency and security for receiving correspondence and invoices, thereby improving customer experience. The agreement was formalised by Abdulla Mohammed Alashram, Group CEO of 7X, and Yousif Ahmed Al Ali, CEO of EtihadWE, during GITEX Global 2024.

The 'Wayn' platform will offer secure digital messaging for EtihadWE's clients while safeguarding their personal data. It will also enable safe online processing and settlement of invoices and transactions. This initiative aligns with both organisations' dedication to advancing digital services in the UAE.

Alashram expressed, "Our partnership with EtihadWE will support our ongoing efforts to reinforce UAE's digital future. We are constantly aiming to provide innovative solutions to drive digital advancement across all our services, aligning with the government's digital strategy. Through the 'Wayn' digital P.O. Box platform, we aim to empower individuals and businesses to receive verified correspondence and manage documents and parcels seamlessly."

Al Ali highlighted that this collaboration supports the vision for digital transformation in the UAE. He stated, "Our collaboration with 7X through its pioneering platform 'Wayn' represents a fulfillment of our wise leadership's vision for digital transformation in the UAE. It also aligns with EtihadWE's mission to offer a secure and seamless digital experience to our clients."

The 'Wayn' platform is unique in the UAE, offering a secure communication network linked to users' physical addresses through a permanent digital address. It provides protection against cybercrime while ensuring reliable invoice management and additional benefits like archiving.

Advanced Encryption Technologies

The platform uses advanced encryption technologies to protect data amid increasing global online fraud and phishing threats. This ensures maximum security for users managing documents and parcels digitally.

This partnership between 7X and EtihadWE marks a significant step towards enhancing digital infrastructure in the UAE. By leveraging innovative solutions like 'Wayn', both entities aim to contribute significantly to the country's digital strategy while ensuring user safety and convenience in handling correspondence online.

With inputs from WAM