Dubai Shopping Festival Kicks Off Its 31st Edition With Exciting Events And Entertainment

The 31st Dubai Shopping Festival (DSF) has begun, marking the world's longest-running annual retail event. Running until 11 January 2026, DSF transforms Dubai into a lively shopping destination with deals, raffles, and entertainment. Millions are expected to visit for this unique mix of retail innovation and cultural experiences.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, part of the Dubai Department of Economy and Tourism (DET), stated: "DSF’s 31st edition embodies Dubai’s spirit of excellence, innovation and diversity, celebrating our community while driving economic and cultural growth. It not only marks a major milestone for the festival but also reaffirms the aspiration of our visionary leadership to make Dubai the world’s best city to visit, live and work in. With electrifying performances from international artists set to spearhead DSF’s opening weekend, along with pioneering drone and pyro displays, we are igniting an entire season of shared memories and unparalleled opportunities for residents and visitors from around the world."

Bollywood star Nora Fatehi will perform at e& DSF Nights at Dubai Festival City Mall on 6 December 2025. Known for her energetic dance routines, Fatehi's show promises to captivate audiences. The evening will also feature fireworks at 8:30 pm, adding to the festive atmosphere.

As part of e& DSF Nights, attendees can enjoy interactive zones and waterfront attractions. These free public installations aim to provide an inclusive experience for all ages. Tickets for these events are available on PlatinumList.net with early bird prices starting at AED50.

For the second consecutive year, DSF offers an immersive mountain experience at Hatta Wadi Hub. Visitors can attend Candlelight Concerts by Fever or enjoy Dinner in the Sky. The outdoor concerts feature music from Vivaldi to Coldplay against Hatta's stunning backdrop.

The Dinner in the Sky experience allows guests to dine 50 metres above ground with breathtaking views. This unique dining option is priced at AED300 per person. Additionally, children under eight can attend a special concert on 13 December for free.

Spectacular Drone and Pyro Shows

A highlight of this year's festival is the new Drone and Pyro Show featuring over 1,000 drones. These include 100 pyro drones performing two nightly displays that combine art with technology. A soundtrack by Hans Zimmer accompanies this visual spectacle.

The synchronised drones create a cinematic light show across Dubai's skyline. This display symbolises Dubai's forward-thinking spirit through its blend of creativity and innovation.

Shopping Opportunities and Prizes

Shoppers have numerous chances to win prizes throughout DSF. Daily draws offer a new Nissan car and AED100,000 cash prizes. The festival concludes with a grand prize draw worth AED400,000 on its final day.

This year's festival is supported by key sponsors like Commercial Bank of Dubai and strategic partners including Al-Futtaim Malls and Emirates Airline among others.

The opening weekend features high-energy concerts alongside captivating family entertainment options. Visual displays set an exciting tone for this 38-day celebration filled with wonder.

With inputs from WAM