PUMA Unveils Al-Hilal's New Third Kit For 24-25 Season, Inspired By Desert Rose

PUMA Middle East has unveiled the Third kit for the 24-25 season, continuing its collaboration with Al-Hilal, Saudi Arabia's most successful football club. This kit is inspired by Al-Hilal's achievements and the Kingdom's desert rose, a national wonder.

The third kit will make its debut on August 11. It embodies the essence of the desert rose, symbolising resilience and beauty. The design includes mineral-inspired patterns and sandy hues, reflecting Al-Hilal's spirit. Vibrant green elements are also featured, representing strength and vitality.

Advanced Sports Technology in New Kit

Like the home and away kits, the third kit incorporates PUMA's advanced sports technology to ensure peak performance on the field. The Authentic jersey uses ULTRAWEAVE fabric with a 4-way stretch to minimise weight and friction. It also includes dryCELL technology to keep players sweat-free. The Replica jersey, available for consumers, also features dryCELL for comfort during intense activities. Both jerseys are made from recycled polyester, showcasing PUMA's commitment to sustainability.

Taner Seyis, Managing Director of PUMA Middle East, expressed his excitement about the launch: "Collaborating with Al-Hilal FC on various initiatives and launches is always a pleasure. This partnership enables us to innovate and demonstrate our dedication to advancing sports alongside the region's leading club in a market passionate about sports and national pride. We are excited for the upcoming projects this partnership will bring."

Partnership Highlights Innovation

Fahad bin Nafil, Chairman of Al-Hilal FC, highlighted the significance of their partnership with PUMA: "Our ongoing collaboration with PUMA consistently introduces innovative and exciting projects to our club, helping us elevate the sports culture in Saudi Arabia. PUMA has been a loyal supporter of sports and football in the region. We are delighted to work with a global brand that injects inspiration, innovation, and creativity into every piece made for our athletes and team."

The new Al-Hilal FC third kit will be available at PUMA stores, PUMA.com, the Al-Hilal store, Blu store, and select retailers starting August 11th. As Al-Hilal FC begins a new season with its unique kits, both organisations remain dedicated to continuous innovation and excellence in their joint ventures.