PUMA And Saudi Arabia's Eastern Flames FC Launch Official Kits For 2025/26 Women's Premier League Season

In a historic move for women's football in Saudi Arabia, PUMA and Eastern Flames FC, the country's all-women football club, have unveiled their official kits for the 2025/26 Women's Premier League season. As Eastern Flames FC approaches its 20th anniversary in February 2026, this collaboration highlights a significant milestone, celebrating two decades of progress and empowerment in women's football within the Kingdom.

The partnership between PUMA and Eastern Flames FC, established in 2024, is set to last for three years, focusing on empowering women and further developing the football culture in Saudi Arabia. This alliance goes beyond just outfitting the team; it aims to inspire future generations, offer opportunities to female athletes, and support the Kingdom's Vision 2030 by fostering inclusive growth and creating opportunities for talent to flourish in sports.

The newly released kits for the upcoming season consist of three unique designs that encapsulate the spirit and heritage of the club. The home kit features the club's traditional orange, symbolizing their fiery passion and originality. The away kit, in stark white, represents unity and ambition, while the third kit offers a dark-toned alternative that merges modern style with high performance.

Maram Albutairi, CEO of Eastern Flames FC, said, "In the 2025/26 season, Eastern Flames FC will celebrate its 20th anniversary, and we are proud to continue our partnership with PUMA, a brand that shares our values of empowerment and innovation. Together, we are not only elevating the professional level of women's football but also creating pathways for youth and grassroots players to dream bigger and achieve more, contributing, at the same time, to the Kingdom's Vision 2030 goals of excellence, inclusivity, and global competitiveness."

Echoing Albutairi's sentiments, Johan Kuhlo, Managing Director of PUMA Middle East, highlighted the historic nature of the upcoming season for Eastern Flames and PUMA's commitment to advancing women's sports.

"This season is a historic one for Eastern Flames, and we are proud to stand beside them as partners during this milestone year. It has been our mission to empower athletes and shape the future of sports culture. Together, we are redefining what's possible for women in football in the region while contributing to the Kingdom's Vision 2030 goals of empowering women and advancing sports participation nationwide."

This partnership and the launch of the new kits mark a pivotal moment in the evolution of women's football in Saudi Arabia. By supporting the Eastern Flames FC, PUMA is not just contributing to the growth of the sport but is also helping to redefine the role of women in sports, aligning with the broader objectives of the Kingdom's Vision 2030.