Al-Hilal's New Kit Launch Celebrates PUMA's Iconic T7 Tracksuit With A Modern Twist

In a collaborative effort to honor Al-Hilal's 67th anniversary, PUMA and the renowned Saudi football club have unveiled a special edition collection that marries the club's storied past with contemporary style.

This collection includes the iconic T7 tracksuit, long-sleeve jerseys, and more, exemplifying the blend of fashion and sport that both entities are celebrated for. Available from October 16, fans can buy pieces from this unique range at selected PUMA outlets, through their online platform, and at the Al-Hilal Blu store.

The collaboration draws on a historic Al-Hilal kit that represented the dynamic partnership between the club and PUMA, showcasing their mutual ethos of pushing boundaries. The design pays homage to the original T7 tracksuit, renowned since 1968 for its distinctive 7cm stripe, by infusing it with modern cuts and materials. This approach not only respects the design’s roots but also propels it into the future, symbolizing the fusion of heritage and innovation.

Al-Hilal's Legacy and Achievements

Al-Hilal's impressive journey over 67 years has significantly influenced football and sports culture in the region. The club's history is decorated with memorable moments, such as the acquisition of Brazilian football icon Roberto Rivelino in 1978 and a plethora of victories, accumulating over 60 trophies and achieving a record 70 championships. These achievements underscore Al-Hilal's role in elevating Saudi football to new heights and setting standards in the sport.

Johan Kuhlo, Managing Director of PUMA GCC, expressed excitement over the collaboration, stating, "We are thrilled to be a part of commemorating Al-Hilal's 67th anniversary with this unique collection. This collaboration celebrates the club's past, and present, as it solidifies our commitment to innovating and pushing sports forward together while celebrating this momentous occasion as proud partners." He further emphasized the significance of being involved in such key milestones for Al-Hilal, showcasing a shared ambition for a promising future.

Fahad bin Nafil, Chairman of Al-Hilal FC, reflected on the club's legacy of achievement and its influential role both within the Kingdom and the broader region. He remarked, "Across 67 years Al-Hilal has been synonymous with achievement. The club has left its trailblazing mark both in the Kingdom and the region, securing a deep connection with fans and redefining sports culture in the region."

This special edition collection not only commemorates a significant anniversary for Al-Hilal but also strengthens the bond between the club and PUMA, setting the stage for future collaborations. As fans gear up to sport the new collection, the partnership between Al-Hilal and PUMA continues to stand as a testament to the power of combining heritage with innovation in the world of sports.