Hisense Elevates UEFA EURO 2024™ Viewing With BEYOND GLORY Campaign

As the official partner of UEFA EURO 2024™, Hisense has launched its "BEYOND GLORY" campaign, demonstrating a continued commitment to innovation and excellence in the consumer electronics and home appliance sectors. This campaign not only celebrates the spirit of competition among Europe's finest football talents but equally showcases Hisense's dedication to enhancing consumer experiences through technological advancements. Hisense, recognized for its high-quality products and pioneering technology, aims to bring fans closer to the action of UEFA EURO 2024™, ensuring they can "feel every moment" of the championship.

Hisense is set to revolutionize how fans enjoy UEFA EURO 2024™, offering a suite of advanced technologies that promise to deliver an unparalleled viewing experience. From the ULED X to Laser TV models, Hisense's television lineup is engineered to provide viewers with high-definition images, vibrant colours, and smooth motion, mimicking the electrifying atmosphere of a live stadium. Additionally, the Hisense ConnectLife application introduces a new level of smart-life integration, allowing users to seamlessly connect their appliances and devices for a more convenient and enjoyable championship experience.

For fans looking to keep their game-time refreshments within reach, the Hisense PureFlat Smart Refrigerator offers a novel solution. With its LED door screen, viewers won’t have to miss a moment of the game, even while in the kitchen. The refrigerator, coupled with the ConnectLife App, offers features such as temperature control, inventory management, and meal planning. Moreover, Hisense ensures comfort during the matches with its range of energy-efficient air conditioners, featuring Smart Eye technology that adjusts settings for optimal user comfort.

Laundry days during the championship are also taken care of with the Hisense 7S series washers and dryers. These appliances are equipped with smart dosing and AI wash features, allowing fans to keep their favourite team’s kit fresh and ready for action. The ConnectLife App further enhances convenience by enabling control of laundry appliances from anywhere, at any time.

A Tradition of Excellence and Innovation

This year marks Hisense's third consecutive sponsorship of the UEFA EURO, a testament to its successful partnerships in the world of international football. Jason Ou, President at Hisense Middle East and Africa, expressed excitement over the continued partnership with UEFA EURO, emphasizing the brand's commitment to delivering superior quality and innovation. Fazalur Rahman, Regional Marketing Director at Hisense Middle East and Africa, highlighted the importance of sports sponsorships in connecting with consumers globally and building trust in the Hisense brand.

Through its 'BEYOND GLORY' campaign, Hisense not only aims to bring fans closer to the excitement of UEFA EURO 2024™ but also to reinforce its position as a leader in technological innovation and quality in the consumer electronics industry. The partnership with UEFA EURO 2024™ is a strategic move to enhance brand awareness and drive business growth worldwide, ensuring that Hisense remains the top choice for consumers seeking an exceptional viewing experience.

By leveraging its collaboration with UEFA and other partners, Hisense is dedicated to making every moment of UEFA EURO 2024™ accessible and enjoyable for a wide audience, further solidifying its commitment to excellence and innovation in improving everyday life.