Emirates Partners With FC Bayern Munich For Seven-Year Deal

Emirates has announced a significant partnership with FC Bayern Munich, one of the most successful clubs in the history of football, boasting 34 Bundesliga titles and six UEFA Champions League trophies. This collaboration, set to last seven years, will see Emirates become the Platinum Partner of FC Bayern's first team from the 2025-26 season until the 2031-32 season, marking a major milestone in the airline's involvement with football.

The partnership between Emirates and FC Bayern Munich brings together two powerhouses in their respective fields. FC Bayern Munich is celebrated not only for its impressive trophy haul but also for its vast and passionate fanbase.

The club has over 140 million supporters globally and boasts one of the world's largest club memberships, with 410,000 members. Its wide-reaching influence is further evidenced by fan clubs in over 100 countries, showcasing the club's broad international appeal and strong Bavarian identity.

This alliance provides Emirates with significant brand exposure, leveraging FC Bayern Munich's extensive fan engagement and global audience reach. The airline will benefit from high-visibility branding in the Allianz Arena, including perimeter stadium and LED boards, two premium pitch cam carpets, and an exclusive Emirates skybox.

Furthermore, the agreement encompasses access to player images for marketing, as well as prominent placement in Club TV backdrops during various public and digital events, enhancing Emirates' presence in the world of football.

Sir Tim Clark, President of Emirates Airline, expressed enthusiasm about the partnership, stating, "We are immensely proud to partner with FC Bayern—Germany's most iconic football club and a true global sporting giant."

Adding to the sentiment, Michael Diederich, Deputy Chairman of FC Bayern, remarked, "FC Bayern is very pleased to have gained a strong and shining partner in Emirates." He emphasised the importance of financial stability for the club's sporting ambitions and lauded Emirates for its long-standing support of European football.

This partnership marks Emirates' re-entry into the German football scene, strategically timed as FC Bayern Munich's fanbase continues to grow, especially in Asia and the US. Emirates is well-positioned to leverage this expansion through its extensive global network and reputation for superior service, further solidifying the connection between the club and its international supporters.

Emirates has a rich history of supporting football, demonstrated through its partnerships with premier football clubs, sponsorship of major tournaments, and significant investments in sports marketing. The airline's 'Fly Better' slogan adorns the jerseys of several top European clubs, including Real Madrid, Arsenal FC, AC Milan, Benfica SL, and Olympique Lyonnais.