AC Milan Brings Supercoppa Italiana Trophy To Middle East And Fans Have A Chance To Meet Them!

AC Milan is celebrating its victory in the Supercoppa Italiana by organizing a Trophy Tour across the Middle East, a region where the Club enjoys immense popularity. This tour, featuring stops in Dubai, Riyadh, and Cairo, will not only showcase the prestigious trophy but also allow fans to interact with AC Milan legend Dida at selected PUMA stores.

The tour includes a series of meet-and-greet sessions in PUMA Flagship stores across the three cities, offering an unparalleled opportunity for fans to experience a piece of Italian football history firsthand.

Fans can be part of the Trophy Tour at the following locations:

• Riyadh - Thursday 20 February, at the Solitaire Mall PUMA Store, from 20:00 to 21:30
• Dubai - Saturday 22 February, at the Dubai Mall PUMA Store, from 12:00 to 14:00, featuring AC Milan legend appearance from 12:00 to 13:00, and the Trophy presentation from 12:00 to 14:00
• Cairo - Monday 24 February, at the District 5 PUMA Store, from 21:00 to 23:00

Dida, celebrated as one of the finest goalkeepers of his era and a pivotal figure in AC Milan's success, will add a personal touch to the tour, sharing insights and stories from his illustrious career.

AC Milan's efforts to engage with its Middle Eastern fanbase extend beyond the Trophy Tour. The Club has a significant following in the region, boasting a 19.2% share of the football fanbase and achieving record-breaking television viewership numbers. The establishment of Casa Milan Dubai, a regional office, has further solidified the Club's presence, paving the way for enhanced fan experiences, commercial partnerships, and grassroots football development initiatives.

The Rossoneri have continuously sought innovative ways to engage with fans in the Middle East. From lighting up the Burj Khalifa in the Club's iconic colors to hosting the men's First Team for training sessions in Dubai, AC Milan has demonstrated its commitment to bringing the essence of the Club closer to its international supporters. The Trophy Tour represents the latest effort in this ongoing engagement, offering fans a tangible connection to the Club's triumphs.

AC Milan has a dedicated fanbase in the Middle East and North Africa, with over 35 million supporters in the MEA region.