XPOZED Launches In UAE To Empower Talent And Enhance Creative Production For Content Creators

XPOZED, a comprehensive talent management agency for influencers and content creators, has officially launched in the UAE. This launch coincided with the third edition of the 1 Billion Followers Summit, held in Dubai from January 11th to 13th. The summit is recognised as the world's largest event dedicated to shaping the content creator economy, under the theme "Content for Good."

The launch event took place at the Dubai International Financial Centre (DIFC), attracting a notable audience of content creators, influencers, and digital media professionals. Attendees included prominent guests visiting the UAE for the summit, which drew over 15,000 content creators and 420 speakers from around the world.

XPOZED's introduction marks a pivotal moment in advancing the content industry and nurturing the creative economy's growth in the UAE. The agency aims to meet the evolving needs of content creators and influencers by offering impactful solutions that elevate creatives' work across the Middle East and North Africa (MENA) region.

The agency provides integrated services such as business growth strategies, strategic partnerships, and access to advanced global technologies. XPOZED focuses on empowering talent by exploring new media's role in driving positive societal change and supporting sustainable economic growth.

XPOZED offers a variety of services including Talent Business Management to support career growth and expand reach; Content Marketing and Production to boost brand visibility; Influencer Marketing to effectively target audiences; and Campaign Design for crafting creative campaigns that enhance brand vision.

With a network of over 40 exclusive content creators boasting a combined following exceeding 200 million, XPOZED is well-positioned to achieve its objectives. The agency aims to establish a strong presence in digital media and content creation sectors.

Strategic Vision for Growth

Omar Hmaidat, CEO of XPOZED, stated: "The UAE leads the global content creation economy, with initiatives such as the National Strategy for Cultural and Creative Industries and the Dubai Creative Economy Strategy paving the way for unprecedented growth." He emphasised that these initiatives have rapidly transformed the UAE into a premier global destination for attracting talent.

He further added: "As a driving force in the content creation economy, XPOZED possesses expertise to provide creators with tools they need for growth while offering opportunities to succeed." This aligns with their mission to empower talent by connecting creators with emerging trends in this dynamic sector.

Creative Economy's Impact

The creative economy is integral to UAE’s growth strategy for the next 50 years. It contributes 3.5 percent to national GDP—equivalent to AED 54.4 billion or 5 percent of non-oil economy. Various programmes have been launched recently to support this sector's growth by fostering innovation and attracting investment in creative projects.

Globally recognised as one of fastest-growing sectors, it contributes over 6.1 percent to global GDP generating annual revenues exceeding US$2 trillion. These efforts position UAE as a global hub for creative talent while enhancing its role in sustainable development.

With inputs from WAM