World's Longest Diamond Necklace Set To Achieve Guinness Record At The 55th Watch And Jewellery Middle East Show

The 55th Watch and Jewellery Middle East Show, taking place from May 28 to June 1, will showcase a remarkable array of luxury gold jewellery and diamond collections. Organised by Expo Centre Sharjah with backing from the Sharjah Chamber of Commerce and Industry (SCCI), this event is a key platform for presenting exquisite jewellery and luxurious watches.

Recognised as one of the largest gatherings in the region, the show attracts jewellery designers and industry leaders. It serves as a strategic launchpad for exclusive designs and high-end innovations, drawing interest from elite designers and global jewellery markets. This edition will feature over 500 exhibitors from around the world.

Exhibitors represent major companies and high-end brands in luxury gold jewellery, exquisite timepieces, and precious gemstones. More than 1,800 designers, manufacturers, and industry experts will participate. The exhibition provides an opportunity to explore exclusive designs, rare gold pieces, luxury watches, and signature diamond collections.

Amaar Jewels plans to unveil a record-breaking 108-meter diamond necklace at the show. This piece features over 600 lab-grown diamonds set in 18-karat rose gold. Designed to enter the Guinness World Records, it combines luxury aesthetics with advanced production techniques. The official Guinness assessment will occur on the event's first day.

Visitor numbers are expected to surpass 80,000 during this edition, coinciding with the Eid Al Adha holiday. This timing enhances its appeal among jewellery and watch enthusiasts. Attendees can enjoy a unique shopping experience with competitive pricing aimed at boosting customer acquisition.

The exhibition includes exhibitors from leading markets such as the UAE, India, Italy, the UK, USA, Singapore, China, Japan, Turkiye, Saudi Arabia, Bahrain, and Lebanon. New participants include countries like Russia, Mexico, Tanzania, and Egypt.

The event stands out as a premier venue for showcasing intricate jewellery creations. It offers a strategic platform for both local and international exhibitors to present their latest innovations in luxury gold jewellery and timepieces.

This gathering continues to be an essential destination for those interested in high-end jewellery designs. With its diverse range of exhibitors and innovative displays, it remains a significant event in the global jewellery market.

With inputs from WAM