Umm Al Qaiwain Unveils New Promotional Identity To Enhance Tourism And Economic Growth
H.H. Sheikh Rashid bin Saud bin Rashid Al Mu'alla, Crown Prince of Umm Al Qaiwain, has introduced a new promotional identity for the emirate. This initiative, guided by H.H. Sheikh Saud bin Rashid Al Mu'alla, aims to position Umm Al Qaiwain as a leading tourist destination. The strategy seeks to highlight the emirate's unique features and enhance its global presence.
The tourism sector is crucial to the UAE's economy, contributing significantly to both economic and social growth. H.H. Sheikh Saud bin Rashid Al Mualla emphasised that this sector strengthens the UAE's status as a competitive global economic hub. "We draw inspiration for building this promotional identity from our deep-rooted history and entrenched culture," he stated.
The new identity is not just a logo but represents Umm Al Qaiwain’s essence and heritage. H.H. Sheikh Rashid bin Saud bin Rashid Al Mu'alla noted that it marks a significant step toward a prosperous future for the emirate. It aims to attract investment, tourism, and modern living opportunities in line with their strategic vision.
Sheikh Majid bin Saud bin Rashid Al Mualla, Chairman of the Department of Tourism and Antiquities, highlighted that the new identity offers an innovative approach to enhancing visitor experiences. It aims to provide exceptional moments for visitors both locally and internationally, thereby solidifying Umm Al Qaiwain’s place on the global tourism map.
The design of the promotional identity includes symbolic elements like sea waves, desert sands, palm trees, and water droplets. These elements reflect Umm Al Qaiwain’s natural beauty and cultural richness. The pearl-inspired form symbolises maritime heritage, while Arabic calligraphy adds depth to Emirati culture.
H.H. Sheikh Rashid bin Saud bin Rashid Al Mu'alla explained that this new identity reflects ambitions to attract quality projects and support the national economy by creating an attractive investment environment. This environment is designed to adapt to global changes effectively.
Unified Communication Efforts
The launch event featured a creative presentation showcasing the new identity's elements, reflecting Umm Al Qaiwain’s rich environment and cultural heritage. Efforts were also highlighted to unify communication messages and digital content in line with international standards.
Sheikh Majid added that they plan to invest in this identity by developing programmes that meet community and visitor aspirations. This will serve as a framework to boost Umm Al Qaiwain’s tourism vitality and express its uniqueness globally through various promotional platforms.
The ceremony was attended by several sheikhs along with heads of local and federal departments, marking an important milestone in promoting Umm Al Qaiwain as a premier destination for relaxation, leisure, and tourism.
With inputs from WAM
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