UAE Media Council Collaborates With Presight To Launch Smart AI-Driven Media Services Platform

The UAE Media Council (UAEMC) has partnered with Presight, a leading big data analytics firm in the UAE, to launch the Unified Media AI and Analytics Platform. This initiative was announced at the 'Make it in the Emirates' event. The platform aims to regulate and assess media content before publication, ensuring alignment with UAE laws and values.

The platform is designed to support UAEMC's regulatory goals by providing a unified AI-powered environment for analysing media content such as books, films, and artworks. This ensures that all content aligns with national standards before reaching the public. The system aggregates data from various agencies, offering centralised access for efficient decision-making.

Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, highlighted the significance of this platform. He stated, "The launch of the Unified Media AI and Analytics Platform in collaboration with Presight marks a transformative milestone for the UAE’s media regulatory landscape." This platform represents a proactive approach to governance using AI technology.

Al Shehhi further explained that this initiative is part of the UAE Strategy for Government Services. By integrating real-time data analytics with regulatory tools, processes are streamlined, improving decision-making quality and speed across the sector. The platform empowers better understanding of audience trends and enhances transparency.

Thomas Pramotedham, CEO of Presight, expressed pride in supporting UAE's media regulators with this innovative tool. He remarked that this platform ensures all content aligns with ethical and cultural standards. It exemplifies how Applied AI can protect national values while enabling faster regulatory actions.

Pramotedham also emphasised that their partnership with UAEMC showcases cross-sector collaboration's impact on governance. By merging policy and technology, they have created a solution to meet diverse media regulation needs. This initiative reinforces UAE's leadership in ethical digital transformation.

Streamlining Media Processes

Previously, tasks like inspecting and licensing media content were manual processes. The new platform digitises these tasks, reducing review cycles and improving consistency. It strengthens communication between media agencies and stakeholders through its intuitive AI-driven interface.

The platform fosters collaboration among federal authorities, local entities, free zones, and international partners. It aims to keep the UAE at the forefront of digital transformation and global media leadership by creating an integrated media ecosystem.

This development positions the UAE as a leader in digital governance by promoting a resilient and ethical media environment aligned with national priorities. The Unified Media AI and Analytics Platform is set to enhance transparency and collaboration within the sector.

With inputs from WAM