UAE Secures 10th Position In Global Soft Power Index 2025, Showcasing National Influence

The United Arab Emirates (UAE) has achieved a significant milestone by securing 10th place in the Global Soft Power Index 2025. This index, published by Brand Finance, evaluates the influence and perception of 193 countries based on insights from 173,000 business leaders, policymakers, and civil society figures. The UAE's Nation Brand value also saw a notable rise to $1.223 trillion in 2025.

His Highness Sheikh Mohammed bin Rashid Al Maktoum highlighted the UAE's strengthened global role under President His Highness Sheikh Mohamed bin Zayed Al Nahyan's leadership. "The United Arab Emirates has reinforced its position among the world’s most influential nations," he stated. The UAE ranked 8th in "Influence" and 9th in "Influential in diplomatic circles," showcasing its growing impact on global affairs.

The UAE's influence is evident as it ranks 8th globally in this category. Strategic international partnerships and humanitarian efforts have elevated its standing worldwide. Additionally, it holds the 9th position in International Relations, reflecting its role as a trusted partner fostering peace and economic cooperation.

The Global Soft Power Index was announced at the Global Soft Power Summit, gathering policymakers, business executives, and influencers. This respected ranking measures national influence through factors like economy, diplomacy, innovation, and social stability. The UAE's achievements across various indices highlight its dynamic progress and global influence.

The UAE ranks 7th globally for Economic Strength and Stability, demonstrating resilience amid global economic fluctuations. By diversifying away from oil dependence, it has strengthened sectors like technology, renewable energy, financial services, and tourism. In 2024 alone, non-oil foreign trade exceeded AED 2.8 trillion.

In terms of Ease of Doing Business, the UAE ranks 2nd globally. Investor-friendly policies and advanced digital infrastructure attract global investors and entrepreneurs. Key reforms such as foreign ownership law amendments have made it a magnet for new businesses; over 200,000 were registered in 2024.

Innovation and Space Exploration

The UAE ranks 9th globally for Technology and Innovation due to its advancements in digital transformation and artificial intelligence. Its ambitions extend into space exploration with a 10th-place rank globally. Investments in Mars missions, satellite technology, and space science education establish it as a rising force in this industry.

Ranked 4th globally for Future Growth Potential underscores the UAE's commitment to innovation and high-growth sectors like renewable energy and advanced industries. This forward-thinking approach ensures it remains at the forefront of global economic evolution.

Cultural Engagement

The UAE ranks 10th globally in "Affairs I Follow Closely," capturing its ability to engage global attention through strategic communication and world-class events like Expo 2020. These efforts reinforce its reputation as an innovation-driven nation that inspires on a global scale.

The UAE continues to strengthen its international presence under Mohamed bin Zayed's leadership by fostering cooperation for long-term prosperity. Its development model drives progress while earning unprecedented levels of global trust.

With inputs from WAM