eToro Reveals UAE Investors' Goals For 2025: Focusing On Wealth, Health, And Career Growth
New year, new portfolio—at least that's the mantra for retail investors in the UAE as 2025 approaches. According to a fresh survey by eToro, financial goals aren't just topping the list of resolutions—they're practically dominating it.
Forget vague promises to "be healthier" or "travel more." Over half (54%) of retail investors are laser-focused on building wealth this year, with ambitions ranging from stocks and bonds to that ever-alluring world of crypto and real estate. If there's money to be made, UAE investors are chasing it.

So, Where's the Money Going?
Here's the breakdown:
- 40% want to bulk up their exposure to traditional assets (think stocks and bonds).
- 38% are eyeing real estate investments.
- 37% are going all-in on crypto (because apparently, the rollercoaster ride isn't over).
But it doesn't stop at investing. Side hustles are the new gym memberships. Nearly a third (32%) plan to launch a passion project or second business in 2025. Whether that's trading NFTs or finally monetizing those TikTok dance moves, the UAE is clearly embracing its entrepreneurial era.
And for the boldest of the bunch? 28% are contemplating career changes—not out of burnout, but to pursue higher pay and financial growth. In other words, don't be surprised if your office buddy is suddenly opening a coffee shop or flipping properties.
Of course, it's not all high-risk, high-reward. The eToro survey shows UAE investors are also getting mindful about spending:
- 51% plan to increase their savings and investments.
- 41% are embracing strict budgets and expense trackers.
- 38% are leaning into frugality (yes, that means fewer unnecessary shopping sprees).
Even dining out is on the chopping block, with 28% cutting back on lavish restaurant bills—although let's be honest, that's probably after one last round of truffle pasta
Interestingly, UAE investors are taking a "rich in every sense" approach to 2025. Personal development (41%) and health (34%) are nearly as important as wealth. Gym memberships, career certifications, and maybe even therapy sessions are clearly part of the blueprint for self-improvement.
As George Naddaf, Managing Director at eToro, puts it, "The UAE's 2025 resolutions aren't just about financial security—they're about balance."
With a mix of ambition, side hustles, and a little self-care, the country seems set for a year where wealth meets wellness. So, if you haven't mapped out your resolutions yet, take a cue from the UAE: Invest, evolve, and don't forget leg day.