TishTash’s Women-Centric Workplace Model Spurs Remarkable Business Growth

As International Women's Day casts a spotlight on the pressing issue of gender equality, TishTash Communications, a Dubai-based communications agency, stands out for its progressive approach towards empowering its all-female staff. Amidst warnings from UN Secretary-General António Guterres about the regression in global progress on women's rights, TishTash's initiatives offer a beacon of hope, demonstrating the tangible benefits of a workplace tailored to the needs of women.

In a remarkable display of growth and commitment to gender equality, TishTash has reported a 62% increase in turnover from 2022 to 2023, underlining the effectiveness of its women-centric policies. This surge in business success is directly attributed to the creation of an environment that not only recognises but actively supports the needs of its female workforce.

Natasha Hatherall-Shawe, CEO & Founder of TishTash Communications, underscores the challenges faced by women in the workplace, including gender bias and stereotypes, as well as a lack of adequate mentorship and support for work-life balance. Citing research by Bain & Company, which highlighted that 70% of GCC female respondents face these hurdles, Hatherall-Shawe emphasises the importance of increasing women's representation in the workforce to enhance business outcomes.

The agency's approach to fostering a supportive environment for women includes flexible working hours, hybrid working options, "work from home country" allowances, and industry-leading health policies. These initiatives have resulted in a significant increase in employee satisfaction and retention, with 45% of the team having been with the agency for over five years and an 8% company attrition rate. Additionally, the agency has achieved 'Great Place to Work' certification in 2023 with a score of over 95%.

Achievements and Future Goals

Thanks to its forward-thinking policies, TishTash has not only enjoyed a 61% increase in turnover in the last year but has also seen a consistent 50% year-on-year increase over the past three years. This growth is accompanied by significant client wins and international expansion. Furthermore, 45% of clients have maintained their relationship with the agency for more than four years, highlighting the consistency and quality of TishTash's work.

Today, TishTash proudly operates with a team of 68 women, setting a precedent for businesses worldwide. The agency's success story is a testament to the positive impact of policies that prioritise the needs and well-being of women in the workplace. As TishTash continues to train, inspire, and empower the next generation of female communications leaders, it remains a compelling example of how fostering an inclusive and supportive work environment can benefit not only the company's bottom line but society as a whole.

For organisations looking to learn from TishTash's model, further information can be found on their website, www.tishtash.com, or by following their social media channels @TishTashTalks.