Tech Mahindra Ranks Among Top 10 Global IT Services Brands In New Survey

Tech Mahindra, provider of digital and technology solutions, has been making significant strides in brand recognition and value, as highlighted by recent evaluations from Brand Finance, a brand valuation firm.

Tech Mahindra's brand value surged by 9% year-over-year, reaching an impressive $3.4 billion. This growth has secured its place among the world's top 10 strongest IT services brands, underscoring the company's sustained efforts in brand building and strategic positioning in the global market.

Under the leadership of CEO and Managing Director, Mohit Joshi, Tech Mahindra has embarked on a transformative journey, which has been pivotal in reigniting its financial performance and enhancing its brand value.

"This is a remarkable win for the brand Tech Mahindra. It reflects the effectiveness of our brand narrative of "Scale at Speed ™" and its alignment with rapidly evolving market needs. It is testament of our journey to deliver future-proof solutions, leveraging emerging technologies like GenAI, while staying anchored to our Rise pillars. Each action is a drop in the ocean of effort to create a world that is equal, future-ready, with sustainability at the core," stated Peeyush Dubey, Chief Marketing Officer at Tech Mahindra.

A significant factor contributing to Tech Mahindra's brand strength is its focus on expanding its services in the banking, financial services, and insurance (BFSI) sector. With an ambitious target to increase the sector's revenue contribution from 16% to 25% by March 2027, Tech Mahindra is poised for further growth.

Additionally, the company's sponsorship of the Global Chess League highlights its commitment to innovation and strategic thinking, aligning with its core brand values while enhancing global recognition.

Tech Mahindra's brand strength index (BSI) score witnessed a remarkable jump from 73.4 in 2024 to 77.3 in 2025, achieving the highest BSI score in the Brand Finance rankings to date. This achievement reflects the company's effective brand narrative and its alignment with the rapidly evolving market needs. The brand’s rating also improved, moving from an AA rating to AA+, indicating a strong brand presence and trust among stakeholders.

The company has been proactive in launching several brand initiatives, such as a new website and marketing technologies, to streamline operations and enhance delivery. Its collaboration with Mahindra Racing in the ABB FIA Formula E World Championship and the success of the Global Chess League further emphasize Tech Mahindra's commitment to sustainability and innovation.

In its quest for excellence, Tech Mahindra has strengthened its partnership ecosystem, focusing on modernizing workplaces and delivering AI and GenAI-powered enterprise solutions. The company is committed to democratizing technology, evident from initiatives like Project Indus, aiming to build sovereign large language models (LLMs) for global markets. This approach, combining engineering capabilities with strong intellectual property, network, and software services, positions Tech Mahindra uniquely in the industry.

Tech Mahindra's dedication to integrating sustainability with digital transformation is evident from its consistent top rankings in the S&P Global Dow Jones Sustainability Index (DJSI) for the IT Services Sector. Ranking number 1 in India and number 2 globally, Tech Mahindra exemplifies the successful melding of technological innovation and sustainability practices.