Takumi Advisory Appoints Rishad Tobaccowala As Strategic Advisor

Takumi Advisory, a consultancy that merges human creativity with artificial intelligence to revolutionise marketing and customer experiences, has appointed Rishad Tobaccowala as its Strategic Advisor. Tobaccowala is renowned for his significant contributions to modern marketing and business transformation over a career exceeding 40 years.

In his new role, Tobaccowala will steer Takumi AI's strategic direction and thought leadership. He will help scale the vision of Human-Centered AI, which encourages organisations to use AI not just for efficiency but as a driver of creativity, empathy, and enduring brand value.

Mohit Lodha, Founder & CEO of Takumi AI, expressed enthusiasm about the appointment: "Having Rishad join us is a defining moment for Takumi. His wisdom, global perspective, and humanistic view of marketing perfectly align with our mission — to help organisations integrate AI intelligently, ethically, and creatively across their marketing and customer experience ecosystems."

Tobaccowala's illustrious career includes serving as Chief Growth Officer at Publicis Groupe. There, he was instrumental in shaping digital and innovation strategies for brands like Leo Burnett and Saatchi & Saatchi. His influence extends through his book "Restoring the Soul of Business: Staying Human in the Age of Data," which guides leaders on future marketing trends.

He is also a globally recognised keynote speaker and educator who influences how leaders perceive the intersection of marketing, technology, and humanity. His insights are highly sought after in shaping future strategies.

Tobaccowala believes that AI will significantly impact marketing by making brands more human-centric. He stated, "AI will transform marketing, but the brands that win will be the ones that use it to become more human, not less. I'm excited to work with Takumi AI, a firm that deeply understands this balance — combining strategic clarity, creativity, and technology to reimagine how brands connect with people."

Founded in 2025 in Dubai, Takumi AI is part of a new wave of consultancies. It combines strategy with creativity and technology to redefine marketing through AI. The firm's focus includes AI-driven customer engagement, intelligent automation, and predictive marketing performance.

Takumi Advisory's collaboration with Tobaccowala marks a significant step towards integrating advanced technologies into creative processes while maintaining ethical standards. This partnership aims to reshape how businesses engage with customers by leveraging both human insight and technological innovation effectively.