Takumi Launches Human-Centered AI Consulting To Transform Marketing Landscape In Middle East

Just launched in Dubai recently by founder and CEO Mohit Lodha, Takumi Advisory is an innovative boutique consultancy specialising in AI Experience (AIX).

Rooted in Japanese principles, AIX is the philosophy at Takumi that blends data, creativity, and machine intelligence to design marketing and customer journeys that are intuitive, personal and human, and invisible.

At the core of Takumi’s AIX philosophy is its proprietary 3K Model — Kozorashi (vision), Kata (method), and Kaizen (refinement), which serves as a guiding framework for organizations navigating the complexities of AI adoption.

Unlike traditional consultancies, Takumi integrates a curated ecosystem of global AI partners, giving brands access to cutting-edge solutions in Gen AI, Agentic AI, performance marketing, MarTech and automation.

With an emphasis on making AI approachable, executable, and transformative, Takumi is redefining the role of artificial intelligence in brand marketing and customer experience.

Central to Takumi's innovative approach is the 3K Model, consisting of Kozorashi (vision), Kata (method), and Kaizen (refinement). This unique framework assists organizations in navigating the complexities of AI integration, setting Takumi apart from conventional consultancies.

By fostering a carefully selected network of global AI partners, Takumi provides brands with access to the latest advancements in Gen AI, Agentic AI, performance marketing, MarTech, and automation. This strategic incorporation of global partnerships enables brands to leverage state-of-the-art AI solutions, enhancing their marketing strategies and customer interactions.

Transforming Marketing with AI

"AI has the potential to make marketing more human, not less," said Mohit Lodha, Founder & CEO of Takumi. "As a former CMO, I’ve experienced the gap between boardroom vision and execution on the ground. Takumi was created to bridge that gap — combining strategy, creativity, and technology to deliver measurable, human-centered growth for brands. Our goal is to make AI accessible, actionable, and transformative."

Mohit Lodha, an award-winning marketing leader with 20+ years of experience across the UK, India, and MENA, has spearheaded global brand strategies, digital transformations, and customer experience initiatives for leading organisations. His decision to found Takumi reflects both a deep understanding of CMO challenges and a commitment to reimagining AI’s role in business transformation.

Takumi’s Consulting Practices Include:

• Generative Creative Strategy & Automation
• Agentic AI for Marketing
• AI MarTech Strategy
• AI-Driven Performance Marketing
• AI-Powered Personalisation
• AI Marketing Automation

With its launch, Takumi aims to position the UAE as a hub for AI-driven marketing and customer experience innovation, helping brands across industries unlock new growth and competitive advantage.

Through these practices, Takumi not only enhances the marketing and customer experience capabilities of brands but also positions the UAE as a leading hub for AI-driven innovation in these fields.

With the inauguration of Takumi from the AI Campus in Dubai, the consultancy is at the forefront of reimagining the integration of AI in brand strategies. By adhering to its proprietary AIX philosophy and leveraging a global AI partner ecosystem, Takumi is set to revolutionize how brands engage with their customers, making experiences more intuitive, personal, and seamlessly integrated.

This venture is a testament to the UAE's growing influence as a centre for AI-related marketing and customer experience innovation, offering brands across industries the opportunity to explore new avenues for growth and competitive edge.