StashAway Launches High-Net-Worth Offering In MENA For Private Market Investments

StashAway has expanded its digital wealth management services to cater to the affluent market in the UAE by introducing StashAway Reserve, an innovative investment solution. This initiative builds upon the platform's achievements in Singapore and Hong Kong, offering high-net-worth individuals (HNIs) in the East and North Africa (MENA) a chance to invest in private markets with lower entry costs and transparent fees. StashAway Reserve aims to provide unbiased wealth advice and a more cost-effective route to private market investments, addressing the unique financial needs of wealthy investors in the region.

The rapid growth of the high-net-worth population in the UAE, a country projected to welcome over 6,700 millionaires this year alone, underscores the demand for tailored financial services. Despite the influx of affluent individuals, many face obstacles with traditional financial institutions, including high fees, substantial minimum investment thresholds for private markets, and a general lack of independent financial advice. StashAway Reserve is designed to meet these challenges head-on, offering a solution that aligns with the financial aspirations of the MENA region's affluent investors and contributes significantly to the firm's assets under management.

StashAway Reserve's launch in the MENA region features a partnership with Hamilton Lane (Nasdaq: HLNE), a global leader in private market investment management, to provide clients with access to private credit opportunities. This collaboration marks an extension of an ongoing relationship between the two firms, established in 2022, aimed at democratizing investment in private markets. "As a leader in expanding access to private markets for a broader swath of investors, we are delighted to grow our partnership with StashAway to now include private credit in MENA. This launch will broaden access to private credit, which has historically delivered consistency of performance and cash yield over long periods, and at a lower minimum investment amount," said Nayef Perry, Head of Direct Credit at Hamilton Lane.

For investors seeking a stable income, private credit presents an attractive alternative, offering potential for higher yields and lower volatility than public bond markets. Traditionally, high minimum investments have restricted access to this asset class, with amounts starting at $250,000 USD. StashAway Reserve disrupts this barrier, significantly reducing the minimum required investment, thus opening up private credit investments to Professional Clients in the MENA region alongside a diverse range of globally diversified investment portfolios and cash management solutions.

Michele Ferrario, Co-founder and CEO of StashAway, highlighted the company's commitment to addressing the investment needs of HNWIs in the region. "Since our launch in the UAE in late 2020, we've seen HNW investors gravitate toward our platform, drawn by its simplicity and digital-first approach. Private banks have struggled to serve this segment of HNWIs who are frustrated with costly investment products that don't fit their needs. We're excited to bridge this gap with StashAway Reserve, bringing client-first advisory and sophisticated private market investments with low, transparent fees to the MENA region," Ferrario stated.

Moreover, StashAway Reserve clients benefit from the expertise of a dedicated Wealth Advisor providing personalised financial advice. This includes financial planning sessions and portfolio reviews to ensure each client receives guidance tailored to their unique financial situation. Clients with assets of $100,000 USD or more at StashAway are eligible for an immediate upgrade to Reserve status, reaffirming the company's dedication to expanding access to high-quality, personalized financial advice.

For more information on the services and benefits offered by StashAway Reserve in the MENA region, interested parties are encouraged to visit the official website.

Note: The private market offerings of StashAway Reserve in the MENA region are exclusively available to Professional Clients.