Sharjah Summer Promotions 2024 Launches With Fresh Visual Identity

The Sharjah Chamber of Commerce and Industry (SCCI) and the Sharjah Commerce and Tourism Development Authority (SCTDA) have introduced the new visual identity for Sharjah Summer Promotions 2024. The event, themed "Get set for a summer brimming with discounts and adventures," will run from 1st July to 1st September across Sharjah.

This announcement was made during a press conference held at SCCI's headquarters. Abdallah Sultan Al Owais, Chairman of SCCI, and Khalid Jasim Al Midfa, Chairman of SCTDA, attended the event along with several officials from government institutions in Sharjah.

The two-month event promises promotions and significant discounts on various products, including renowned local and international brands. Hotel discounts and unique tourism packages with complimentary experiences at tourist spots in the emirate are also part of the offerings.

Moreover, there will be contests and raffles for luxurious prizes such as an Infiniti QX50 car, 30 gold bars, and shopping vouchers. Shopping centres, central markets, and retail stores across Sharjah have curated valuable prizes and gifts for consumers.

Al Owais highlighted that "Sharjah Summer Promotions" is one of the most significant events in the UAE and the region. Over the past 21 years, it has become a core pillar in boosting economic, commercial, and tourism activities in Sharjah.

Al Midfa added, "We are confident that the new visual brand identity will have a great impact on boosting tourism and retail sectors in the emirate, which welcomed over 450,000 visitors last summer alone. The new campaign will drive the growth of the tourism sector, increase its contribution to the national economy, and provide visitors with a more inclusive and enriching experience this season."

Extensive Offerings

This year's event showcases more than 20 diverse hotel packages from 16 participating hotel establishments. Additionally, there are offers at 11 popular tourist destinations. In total, there are 70 summer offerings including entertainment events, workshops, and summer camps.

The summer festivities also feature workshops, weekly summer programmes for children, events, marine activities in Khorfakkan, extensive marketing activities offering up to 75% discounts in malls along with valuable prizes through various draws.

Back to School Campaign

The event will include a "Back to School Campaign" from 19th August to 1st September. This campaign offers major discounts of up to 85 percent on diverse school supplies.

This year’s Sharjah Chamber is allocating up to AED3 million in prizes for the 2024 season in collaboration with SCTDA. The organising committee has launched a website for the event (www.shjsummer.ae), which encompasses all necessary information.

The launch of this new visual identity aims to invigorate both tourism and retail sectors within Sharjah. With extensive promotions planned throughout July and August, visitors can look forward to an enriching experience filled with numerous activities.

With inputs from WAM