Sharjah Sports Channel Engages At Sportel Monaco 2025 To Enhance Global Sports Media Collaboration

Sharjah Sports Channel, a branch of the Sharjah Broadcasting Authority (SBA), is participating in the Sportel 2025 exhibition and conference. This event is taking place from 20th to 22nd October at the Grimaldi Forum in Monaco. It gathers top global channels, sports networks, broadcasting firms, and tech providers in the sports sector.

The delegation from Sharjah Sports Channel includes Mohammed Majid Al Suwaidi, Channel Director, and Abdulrahim Al Hammadi, Head of Programmes. Their attendance aligns with Sharjah Media Corporation's strategy to enhance international cooperation in sports media. They aim to stay updated on technological advancements in broadcasting and programme production while forming partnerships with leading global organisations.

Mohammed Majid Al Suwaidi highlighted that Sportel 2025 offers a unique chance to connect with sports media experts and exchange knowledge. He mentioned that the event expands its programme annually, featuring creative sessions where experts share insights on new media tools shaping the sports industry's future.

Al Suwaidi stated, "At Sharjah Sports Channel, we prioritise participating in such international platforms because of the high professional and knowledge value they offer, which contributes to the development of our operational ecosystem." This underscores their commitment to leveraging these opportunities for growth.

The latest edition of Sportel also focuses on trends in sports investment. Discussions will cover private equity funds and sovereign wealth funds within the technology sector. Sessions will explore new live broadcasting tools linking social media, TV networks, and OTT platforms.

Additionally, sessions will delve into brand building through data analytics, sponsorships, athlete-generated content, and archival material. A panel featuring top artificial intelligence solution providers will discuss AI-related opportunities and challenges.

This participation reflects Sharjah Sports Channel's dedication to advancing its capabilities by engaging with global leaders in sports media. By attending such events, they aim to enhance their operational framework through exposure to cutting-edge technologies and industry insights.

With inputs from WAM