Sharjah Media City Launches New Programme To Empower Social Media Talents

Sharjah Media City (Shams) has introduced the "Influencers Room" programme during the 13th International Government Communication Forum. This initiative aims to nurture influencers and integrate them into the social media job market through a series of six-week training workshops.

The programme is designed to be an accessible platform for young talents and creatives across various social media channels. It aims to support business growth in this field by helping participants transform their ideas into successful ventures. The "Influencers Room" seeks to empower content creators with essential skills, knowledge, and confidence for success.

Workshops and interactive sessions will cover key aspects of influencer marketing, content creation, brand collaboration, audience engagement, social media strategies, and personal branding. These sessions will be led by industry experts in collaboration with global platforms, digital marketing specialists, and successful influencers.

Participants will benefit from inspiring talks by well-known influencers who will share their journeys, experiences, and insights. These talks will focus on challenges faced, success stories, and tips for overcoming competition in the field. Networking opportunities with peers, industry professionals, and potential partners are also included.

The first week introduces digital marketing basics, influencer marketing fundamentals, content creation techniques, audience behaviour understanding, goal setting, and an overview of the Meta platform. The second week covers media influence skills, follower and brand engagement strategies, an introduction to artificial intelligence (AI), and a specialised segment on TikTok.

In the third week, participants will engage in a workshop on media speaking and audience interaction along with an introduction to Dolby technology. The fourth week includes photography and photo editing workshops as well as sessions on using digital tools for storytelling.

Advanced Content Creation Techniques

The fifth week focuses on media relations and digital content production from concept to execution. It also includes an introduction to YouTube platform functionalities. In the final week, there is a workshop dedicated to using AI in podcasting.

Rashid Abdullah Al-Obad, Director of Sharjah Media City (Shams), stated: "The Influencers Room program is one of Shams' pioneering initiatives in developing the media sector. It is a new project aimed at supporting talents and is designed to empower influencers and content creators by providing them with the skills, knowledge, and confidence necessary for success in the world of influencer marketing."

Al-Obad emphasised Shams' commitment to continuous support and collaboration in pursuing its media strategy. This strategy aims to empower institutions and individuals by enhancing excellence in delivering purposeful media content. It aligns with Sharjah's vision of establishing advanced methodologies for entrepreneurship in creative sectors.

This programme offers a unique opportunity for growth and professionalism tailored specifically for individuals aiming to succeed in influencer marketing.

With inputs from WAM