Sharjah Islamic Bank Enhances Financial Literacy By Fostering Saving Culture Among Children

Sharjah Islamic Bank (SIB) has partnered with Sharjah Children, part of the Rubu’ Qarn Foundation, to conduct educational workshops. These sessions aim to boost financial awareness among young people. The initiative included 13 workshops at various Sharjah Children centres, engaging over 260 children aged 9 to 12. Interactive activities were used to make financial concepts easy and memorable for the participants.

Hassan Al Balghouni, who heads Corporate Communications and Customer Awareness at SIB, emphasised the importance of early financial education. He stated, "These workshops are part of our social responsibility strategy and aim to shape responsible financial behaviours from an early age through simplified, engaging content." The bank sees this as a crucial investment in future generations.

The workshops began with storytelling to introduce saving concepts. This was followed by hands-on activities that simulated real-life scenarios. Each session ended with a prize draw to reward participation and encourage good financial habits.

Noura Al Shamsi, Deputy Director of Sharjah Children, highlighted the collaboration's role in equipping children with vital life skills. She remarked, "Financial literacy is a fundamental component of personal development, and our programmes integrate interactive tools to reinforce responsible habits such as budgeting and saving." This approach aligns with the UAE’s vision for financial sustainability.

SIB’s Customer Education and Awareness Unit leads several community initiatives promoting financial literacy. Recent efforts include the "Zoud" campaign for government employees and sessions with Badiri Academy under NAMA Women Advancement Establishment. Additionally, summer awareness lectures were held at Al Bataeh Club.

Broader Educational Initiatives

The unit also launched the "Hafiz Ala Feloosek" initiative during the Dhai Festival. Furthermore, they collaborated with Sharjah Broadcasting Authority to air "Your Financial Advisor," a programme focused on financial education. These initiatives reflect SIB’s dedication to empowering individuals with practical financial skills across the UAE.

SIB remains committed to supporting long-term financial sustainability throughout the country by equipping people with essential skills. Their ongoing efforts aim to foster a financially aware society that can contribute positively to national development goals.

With inputs from WAM