'Come On Kerala 2024': A Celebration Of Indo-UAE Ties At Sharjah Expo Centre

The 6th edition of the Middle East's largest Indian trade, entertainment, and cultural fair, 'Gulf Madhyamam Come On Kerala-2024', is set to take place on June 7th, 8th, and 9th at the Sharjah Expo Centre. The event will be held under the patronage of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.

Organised by Gulf Madhyamam in collaboration with the Sharjah Chamber of Commerce and Industry, this year’s expo marks the 25th anniversary of Gulf Madhyamam. The event promises several new features and is eagerly awaited by the Indian community in the UAE.

Business summits discussing investment opportunities in India and the UAE are scheduled for June 5th in Sharjah. The expo will feature commercial exhibits, entertainment, educational activities, and cultural and music events over three nights.

The Indo-Arab Women’s Excellence Awards will honour Indian and Arab women entrepreneurs. A special drawing competition titled "Little Artist" will be organised for children throughout the expo.

Families can look forward to various competitions and training workshops across different sectors. Ticket holders and participants stand a chance to win substantial prizes.

The expo will culminate with the 'Gulf Madhyamam' Silver Jubilee celebration on June 9th, attended by prominent figures. 'Come On Kerala' continues to be a major event, reflecting the vibrant Indo-UAE relationship and celebrating the expatriate Indian community in the UAE.

Diverse Range of Programs

'Come On Kerala' aims to strengthen India's commercial relations with the Middle East. This edition will feature a variety of daytime programs to engage and entertain visitors from 10:00 to 22:00.

A stellar lineup of stars headlined by Malayali favourites, Actor Nivin Pauli and Actress Parvathi Thiruvoth, will be present. A special highlight titled 'Lights, Camera, Action' will feature a session with Directors Blessy and Salim Ahmed on the first day at the mini-stage.

Entertainment Highlights

On the second and third days, 'Machans in Sharjah' featuring Raj Kalesh and Mathukkutty promises to captivate the audience. For young children, 'Little Artist' drawing competitions will be held each day from 10:00 to 12:00.

'Sing n Win' contests offering prizes for singing enthusiasts will also be part of the event. Visitors can indulge in a 'Fashion Fusion' session by Stephy Zaviur to experience the latest trends.

Culinary Extravaganza

Food enthusiasts will enjoy a culinary extravaganza with the Dessert Master Live Cooking Competition, Tasty Indian Stalls offering a confluence of Indian flavours, and Chef Pillai's Cooking Workshop.

Entrepreneurial Showcase

Entrepreneurs from India and the UAE will showcase their offerings in various fields such as health, tourism, education, shopping, and interior design. Several consumer products will also be launched during the expo.

Cultural Events

The evenings will be filled with captivating cultural events. The first day's highlight is 'RahMania', featuring timeless songs of legendary AR Rahman. 'Waves of Memories' on the second day will celebrate Indian womanhood with actress Parvathi as the chief guest.

The 'Indo-Arab Women Excellence Award' will be presented as a tribute to women who have made significant contributions in various fields. The final day will feature 'Beats of Kerala', showcasing stars who have won fans through their performances on social media and stage shows.

The grand silver jubilee celebration of Gulf Madhyamam will take place on Sunday, June 9th at 5:00 PM. This special occasion will witness the presence of prominent personalities from the UAE and Kerala.

With inputs from WAM