Shams Collaborates With SleekFlow To Enhance Customer Engagement Using AI Solutions
Sharjah Media City (Shams) has formed a strategic alliance with SleekFlow, a global leader in AI-driven omnichannel messaging solutions. This collaboration, facilitated by Shams' value-added services arm, Mazeed, aims to provide entrepreneurs and SMEs with advanced tools and training to improve customer communication and sales strategies.
SleekFlow is an AI platform that turns conversations into sales opportunities. Trusted by over 2,000 enterprises in 70 countries, it consolidates communication channels like WhatsApp, Instagram, TikTok, Messenger, SMS, and Website Live Chat into one streamlined workspace. This allows teams to focus on building relationships that lead to conversions.

The platform integrates seamlessly with e-commerce systems, payment gateways, calendars, and CRM systems. SleekFlow's AI Revenue Agent comprehends customer history, suggests products, processes payments, and schedules appointments. It manages the entire journey from inquiry to sale efficiently.
Designed for collaboration between AI and humans, SleekFlow’s Inbox Copilot centralises communication. It automates repetitive tasks and highlights next steps and upsell opportunities. This ensures businesses can focus on enhancing customer engagement effectively.
Rashid Sahoo, Director of Operations at Shams, stated: "At Shams, we believe that innovation in communication is key to business growth. Our partnership with SleekFlow empowers our entrepreneurs with modern AI-driven tools that simplify engagement and help them stay competitive in an evolving digital landscape."
Henson Tsai, Founder and CEO of SleekFlow, expressed: "This partnership enables businesses to seamlessly connect with customers across multiple social channels like WhatsApp and TikTok. By combining SleekFlow’s flexible e-commerce integration with Shams’ dynamic ecosystem, we aim to equip startups and SMEs with the digital solutions they need to thrive in the Middle East’s fast-paced market."
Exclusive Offers for Shams Community
The collaboration will also introduce exclusive offers and packages for members of the Shams community. These initiatives aim to make AI technology more accessible to startups and SMEs within the region.
Jack Chan, UAE Country Manager at SleekFlow, remarked: "Our partnership with Shams reflects SleekFlow’s commitment to empowering UAE businesses with AI-driven chat solutions. We enhance communication while accelerating sales and boosting retention through personalised conversations focused on conversion in thriving sectors like e-commerce."
This partnership is set to drive growth by enabling seamless connections across various social channels. The combination of SleekFlow's capabilities with Shams' ecosystem aims to foster innovation among startups and SMEs in the Middle East.
With inputs from WAM