SGCA 2025 Showcases Campaigns Promoting Social Responsibility And Arabic Identity

The Sharjah Government Communication Award (SGCA) 2025 has introduced two significant categories. These focus on campaigns that enhance community values, cultural identity, and human solidarity. The categories are Best Communication Practice in Supporting Social Responsibility and Best Campaign Promoting Cultural Identity and the Arabic Language.

Submissions for these categories are open until 24th July through the official SGCA portal. Winners will be revealed during the International Government Communication Forum (IGCF) in September at Expo Centre Sharjah. This event highlights SGCA's dedication to impactful communication, public involvement, and innovation.

The Best Communication Practice in Supporting Social Responsibility category invites entries from government, private, and international organisations. These entities should have executed measurable social campaigns with significant impact. The evaluation will consider ethical practices, strategic communication, long-term effects, and innovative outreach.

Alia Bu Ghanem Al Suwaidi, Director of the Sharjah Government Media Bureau, emphasised that these categories reflect SGCA’s mission. She stated they aim to foster government communication centred on people, enhancing cultural ties and addressing social issues with positive messaging.

The Best Campaign Promoting Cultural Identity and the Arabic Language category honours creative initiatives that instil pride in Arab identity and values among youth. Campaigns should use engaging narratives, technology, and culturally relevant messages to combat cultural dilution and promote the Arabic language.

Sharjah is committed to advancing Arabic language use in media and communication. This effort preserves identity while engaging international audiences using the region’s native tongue.

Evaluation Criteria

Entries for both categories will undergo rigorous evaluation based on specific criteria. For social responsibility campaigns, ten weighted criteria include modern communication tools, community outcomes, and collaboration efforts. Cultural identity campaigns will be assessed on seven criteria such as content quality, innovation, audience engagement, and documented results.

SGCA continues to set a global standard for excellence in its 12th edition. In 2024 alone, it attracted over 3,800 submissions from 44 countries worldwide.

Submission Requirements

SGCA welcomes global entries for campaigns initiated or updated within the last two years. Submissions must include a detailed 1,000-word description along with supporting materials like reports or media files. Additionally, a 250-word executive summary outlining objectives, tools used, target audience, and impact is required.

This initiative underscores SGCA's commitment to recognising voices that strengthen ties between institutions and society through purposeful communication.

With inputs from WAM