SEHA Reinvents With New Brand Identity To Elevate Healthcare In Abu Dhabi

Abu Dhabi Health Services Company (SEHA), a subsidiary of PureHealth, has unveiled its new brand identity, solidifying its commitment to improving patient experience. The strategic move reinforces SEHA's dedication to patient-centric care and aims to support the well-being of the Abu Dhabi community.

SEHA's new brand identity signifies the integration of over 14 hospitals, 2,300 doctors, and 11,500 employees who work together to provide better healthcare outcomes for the people of Abu Dhabi. Aligned with PureHealth's vision, SEHA strives to guide individuals through their health journeys and enhance their quality of life.

The launch took place during the Abu Dhabi Global Healthcare Week, with the presence of Mansoor Ibrahim Al Mansoori, Chairman of the Department of Health – Abu Dhabi (DoH), and Dr Noura Khamis Al Ghaithi, Undersecretary of DoH. This rebranding is a significant milestone for SEHA as it seeks to redefine healthcare delivery standards. The event brought together dignitaries, representatives from the Abu Dhabi Government, senior leadership from PureHealth, and SEHA officials, demonstrating widespread support for SEHA's mission to provide compassionate and personalized healthcare.

Dr Noura Khamis Al Ghaithi, Undersecretary of DoH, stated that Abu Dhabi is on track to becoming a world-leading healthcare destination, offering an unparalleled healthcare experience to its community and beyond. She commended national champions like PureHealth for their groundbreaking efforts in personalized medicine, setting new standards of patient care, and introducing new technologies. SEHA's rebranding is a step towards creating a world-class model for health and well-being in Abu Dhabi.

Shaista Asif, Group Chief Executive Officer of PureHealth, emphasized the importance of patient outcomes and an exceptional patient experience across the entire network. She praised SEHA for its achievements and its significant position within the PureHealth network, particularly in the Abu Dhabi market. The rebranding reflects shared values and vision, as well as the commitment to transforming healthcare delivery. Together, SEHA, PureHealth, and other entities are poised to lead the way in shaping the future of healthcare in Abu Dhabi, ensuring a patient-centric approach aligned with their core goals.

Saeed Jaber Al Kuwaiti, Group Chief Executive Officer of SEHA, highlighted SEHA's legacy of world-class service and its dedication to patient experience. The refreshed identity, emphasizing patient-centric care, is aligned with PureHealth's vision for longevity. Al Kuwaiti reaffirmed SEHA's commitment to excellence, inclusivity, and its role as a pivotal healthcare provider in the UAE. SEHA continuously evolves to meet the needs of the community and enhance the patient experience.

SEHA has already taken steps to elevate patient experience, including the establishment of state-of-the-art emergency rooms at Sheikh Khalifa Medical City (SKMC) and Tawam Hospital. These emergency rooms are equipped with the latest medical technology and staffed by highly qualified professionals, aiming to reduce waiting times and provide rapid and efficient treatment for all emergencies. The expansion of critical services demonstrates SEHA's commitment to delivering the highest standards of emergency care to the community.

SKMC has also made significant progress in pediatric care by opening a dedicated pediatric emergency room. This specialized facility ensures that children receive care in an environment designed to meet their unique needs. Equipped with pediatric medical equipment and managed by specialists in pediatric emergency medicine, this initiative highlights SEHA's dedication to providing compassionate and specialized care to its youngest patients.

To enhance accessibility, SEHA now allows patients to book appointments through WhatsApp and has introduced evening and weekend clinics across several locations. These clinics offer flexible healthcare solutions, making it easier for patients to access medical services outside of traditional working hours. This initiative aligns with SEHA's commitment to accommodating the diverse needs of the population and ensuring that quality healthcare is available whenever it is needed.

SEHA serves millions of patients annually and is committed to enhancing patient-centric experiences and promoting community health. Through public health campaigns, free screening programs, and educational workshops, SEHA actively promotes wellness, disease prevention, and healthy living. By empowering individuals to take charge of their health, SEHA plays a crucial role in improving the overall well-being of the Abu Dhabi community.