SCCI Hosts Emirates Franchise Association's Dialogue Session To Discuss 2025 Operational Strategy

The Sharjah Chamber of Commerce and Industry (SCCI) recently hosted the second dialogue session of the Emirates Franchise Association. This event aimed to facilitate meaningful discussions and share expertise within the franchise sector. Attendees reviewed recent developments and updates on the Emirates Franchise’s activities, focusing on its 2025 operational strategy.

Key figures at the session included Noor Al Tamimi, Chairwoman of the Emirates Franchise Association, Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, and Saleh Abdullah Lootah, Chairman of the Association’s Executive Committee. Mona Omran Ali from Tijarah 101 and several local business representatives also participated.

The session highlighted strategic initiatives designed to enhance business opportunities and support national brands in both domestic and international markets. Discussions focused on the Emirates Franchise's 2025 operational strategy, emphasising innovative planning to boost competitiveness in the UAE franchise sector.

During a panel discussion, three cooperation agreements were signed with Francorp Middle East, Mazeed Financial Platform "Mazeed", and Destek Patent. These agreements aim to foster mutual cooperation for developing the franchise sector and creating a supportive business environment globally.

Noor Al Tamimi stated that these dialogue sessions strengthen communication among stakeholders while promoting knowledge exchange. She noted that such forums help address common challenges and propose practical solutions to support franchise growth locally and internationally.

Al Tamimi reaffirmed the Emirates Franchise’s commitment to supporting economic diversification by empowering SMEs, attracting global brands, and creating new opportunities in non-oil sectors. The Association offers a diversified membership structure tailored to meet individual and corporate needs.

Enhancing Local Business Ecosystem

Mohammed Ahmed Amin Al Awadi emphasised that reviewing the Emirates Franchise’s 2025 operational strategy is crucial for sustaining progress toward its mission. The plan aims to enhance local businesses, facilitate regional expansion, broaden investment prospects for entrepreneurs, and elevate service standards within the private sector.

"These efforts reinforce the UAE’s position as a leading regional hub for franchising," Al Awadi added. This aligns with key goals of the ‘We the UAE 2031’ vision, contributing to a resilient, diversified economy driven by innovation.

Upcoming Initiatives

Hamda Al Suwaidi presented key takeaways from previous sessions and milestones achieved by the Emirates Franchise Association. She highlighted upcoming initiatives like World Franchise Day on June 11, 2025, organised with partners like WFC and CFA at Abu Dhabi Chamber of Commerce headquarters.

The event aims to raise awareness about franchising's societal impact. Additionally, a workshop with Abu Dhabi Businesswomen Council will focus on franchise investment returns. Registration will soon open for "Brand Promotion Trade Mission" during Expo 2025 Osaka in Japan from June 19-23.

Acknowledging Franchise Success

An awareness workshop led by Sherine Ajami from Francorp Middle East discussed franchising as an economic growth driver. It covered best practices, model selection criteria, brand protection strategies, continuous training needs, investment opportunities creation, and innovation stimulation across key industries in UAE.

The session concluded with recognising UAE-based companies successfully implementing franchise models locally and abroad. Noor Al Tamimi awarded certificates of appreciation to distinguished brands like Cedar International, Al Beiruti Restaurant, Laffah Restaurant, and Minutes Quick Services for their contributions to franchise success.

With inputs from WAM